Allow me to be your sparring partner, guide and helping hand with building, refining and boosting your craft.

You are a creative small business owner, blogger, craft maker, designer, artist, influencer or coach who wants to make a living doing something that feels meaningful for you. You are just starting out or you already have a business you want to succeed. You invest your time, money and effort to your business, and don't expect one-size-fits-all kind of solutions.

Running and marketing your business these days can feel frustrating, and it's easy to get tangled with details. I offer you private consulting and coaching for uplifting your craft.

learn more

But first...

This isn't just business coaching nor this is just consulting.

It's the mix of the best of the both worlds.

I will ask you the questions when needed and I will help you out when it's the best course of action.

There's sparring and support, and there's concrete action. Not just one or the other.

I will truly work on your business as you work on your business.

Most of all, my Creative Coaching will be fully tailored for your and your business needs.

No cookie cutter blueprints. No solutions that are made for someone else's business. This is custom-made for your business.

What you get?

Creative Coaching is designed to help you to untangle everything about your craft. I will give you hands on help and tips with your creative business and branding, making marketing easier, boosting your website and social media, improving your content and SEO, augmenting your email marketing, learning new tricks, finding your creativity under pressure and more. Anything YOU and your craft need.

see overview

Coaching overview

This is the backbone of the coaching and consulting. What you get will be tailored for your needs from these base elements.

Clarity Questionnaire

Before we even get started, you will get my deep diving Clarity Questionnaire. The questionnaire is full of important questions about your goals, business background and future, customers and competition, and values. It is designed for you to find clarity, and me to get to know you and your business needs. After you have answered the questionnaire, we can get started with the actual work.

In-depth conversations

You ask me questions, and I ask you questions. I will be your sparring partner and coach, your sounding board, your accountability partner, your cheerleader and your honest critic. Whichever is needed. You can bounce your ideas on me, get feedback and ask for guidance. What you say stays between us. You can trust me, as many others have already trusted me with their business needs.

Concrete action

When you need guidance or support, I will give you that. When you need real action and implementation, I will give you that. I have extensive experience and knowledge in things like business planning, branding, marketing, web design and development, SEO, social media and online advertisement (which I don't necessarily recommend) and much more. And I can implement that experience and knowledge in your business.

Tailored strategy and plan

In the end of your creative coaching, you have your own strategy for clarifying and growing your craft. We will put this strategy together, deciding on deadlines and timelines, important steps, required tools and whatnot. Your strategy will be completely tailored for your needs, so there's no readymade template.

Hello, I'm Mervi.

Mervi Eskelinen - Artist, Nerd, Slow Business Sorcerer

I'm an artist, total nerd, sorcerer, expert at marketing, doodler, designer, developer, consultant and coach.

I've been self-employed, involved in a couple of startups, had my share of failures and burnouts and successes, built my business, and worked closely with other business owners for over 10 years. Throughout those years I have learned how working with something that doesn't mean anything to you is pointless and leads to failing. In order to thrive, your craft needs to feel meaningful for you.

I'm dedicated to help you to succeed with your creative business, while having time to dream and enjoy all the aspects of life.


While this Creative Coaching is always tailor-made for you, I have created these starter packages to make the choice easier for you. Each package is customised for your business needs. These packages can work as a starting point when you don't know where to begin or what you exactly need.

#1 Brand Boom

Lift your brand to the next level with this package. The package includes Clarity Questionnaire, auditing your possibly existing brand and brand strategy, researching your target market and competition, original logo design and basic brand design (colour palette, typography system, image strategy), new brand strategy + brand guidelines.

Your one-time investment: 1500 €

(How much is this in USD?

#2 Website & SEO Boost

This package is designed for you, if your existing website needs fixing and tweaking. With this package I'll help you to streamline your website and improve its search engine optimisation. The package includes Clarity Questionnaire, auditing your website, giving suggestions for improvements and helping you to apply them (hey, I have been designing and coding for over 20 years), finding and fixing SEO issues, and basic website and SEO strategy.

Your one-time investment: 1500 €

(How much is this in USD?

#3 Social Media Marketing Aid

With this package you can get your social media marketing in order. The package includes Clarity Questionnaire, auditing your existing social media, giving suggestions for improvements, setting up and/or fixing social media accounts, and basic social media marketing strategy.

Your one-time investment: 1000 €

(How much is this in USD?

#4 Email Marketing Uplift

Email marketing is a bit more than just sending emails. This package is for you, when you want to uplift your email marketing. The package includes Clarity Questionnaire, auditing your possibly existing email marketing strategy and offering improvement suggestions, setting up or helping to apply the improvement suggestions to your opt-ins and emails, and basic email marketing strategy.

Your one-time investment: 1200 €

(How much is this in USD?

À la carte

Need something else? Don't hesitate to ask!

Free bonuses

Start working with me today, and you will get these valuable bonuses completely free!

Free Bonus #1: Creative Business Plan Sparring

You need a business plan to be able to get your finances in order, prioritise, put your marketing together, control your craft, find investors, and get business loans. Crafting your creative business plan alone may be overwhelming, no matter how many courses you take and how much you read about the process. I'm happy to offer you Creative Business Plan Sparring. I will personally help you to create your very own business plan. The sparring will be completely tailored for your needs.

Free Bonus #2: Creative Business Strategy

Build and grow your creative business. This workbook helps you to find your creative strengths and values, build a profitable creative brand and business, and market your creativity to gain clients who appreciate you.

Free Bonus #3: Printable Social Media Planners

Plan and track your Pinterest, YouTube videos, Instagram, Facebook posts, Twitter, blog posts and mass emails like a social media influencer with these attractive printable planners. The planners help you to reach your content marketing goals and untangle your social media.

I'm ready to work with you. Are you ready to work with me?

learn how

How it works

  1. Fill and send the form below
  2. We decide if we can work together and agree on your Creative Coaching package
  3. I invoice you for the downpayment
  4. I will send you my Clarity Questionnaire
  5. The actual Creative Coaching begins after I have confirmed your downpayment
  6. Creative Coaching is done mainly via email, with optional Google Hangouts/Whatsapp video calls/FaceTime meetings
  7. Together we work on the problems, questions, weaknesses and strengths of your business and marketing
  8. You receive strategies and specific, actionable tips, and concrete help where needed

Creative Coaching is fully tailored for you, when you are serious about building and growing your dream business and marketing your creativity.

Let's work together!

Please answer the following questions carefully. Submitting this form is an inquiry and does NOT create a contract between us. I will respond personally within 2 business days.

Examples: Google, friend, Facebook, Pinterest...

By submitting this form you accept my Privacy policy.

To prevent automated spam submissions leave this field empty.

"Mervi has been consulting me comprehensively on web for several years. I can always trust their expertise in technical details, usability and design. Additionally I appreciate Mervi's fast response, wonderful attitude and ability to suggest better ways to do things. I recommend Mervi warmly."

"I enjoyed working with Mervi on a logo and cover photo for my new business, Augment Intelligence. The back and forth creative process was much appreciated and I was very pleased with the work. Mervi is a talented designer and my project was managed efficiently, with excellent results."

"Mervi is deft, fast and insightful. They are both technically skilled and creative, as a designer and marketer. Remarkable amount of know-how in one package - I recommend."

"Mervi is fast, initiative and sharp. They get a modern take on what they do by following time. Working with Mervi is easy and straightforward."