seo

How to optimise your website, ecommerce and blog for search engines, and gain more traffic. Tips, tools and best practices.

Getting your website and blog posts to rank higher in search engines may seem like a taunting task. You have been breathing and sweating search engine optimisation. You have installed a SEO plugin to your site, researched and inserted (long tail) keywords all over the place, and done some magic spells to get more search visibility. And yet, something is lacking. You have muddied your purpose and...

When a person makes a search they use certain keywords and phrases to find what they want. In case your content doesn't include those keywords or their close variations, it most definitely won't every show up in that search results page. You can write your content without doing any research and hope for the best. This approach works when you don't care that much if your content is found through...

After you have written a great blog post and hit publish, you hope your great text to reach search engines as soon as possible. But the search bots don't always crawl your site as often as you wish. Especially if your blog updates sporadically or has a small readership, your fine blog post may end up ignored by search engines for days. Good news is, you can tell the search engines to crawl your...

"I don't like marketing." Not the first, and probably not the last time I heard a business owner say this. This is due to many reasons. One of the reasons is a common misconception, thinking that marketing is just selling. Yes, selling is marketing. But marketing is not selling. Marketing isn't even promotion, though promotion is marketing. Marketing is a much bigger process. Let's start with a...

A long time ago you could game the search visibility by adding meta keywords and other meta tags to your site. This resulted in using non-relevant keywords in meta tags to gain more visits through searches. In years to come, the search engines became more sophisticated and started to be more vigilant about gaming search results. And in time, the meta tags lost their significance in search...

You know what's the most important part of your blog post SEO? It's easy. The blog post itself. Anything else is decoration and bonus. The content is where you must put most of your effort, if you want your blog posts to show up in searches. Firstly, I must start this with a disclaimer. The other day (or was it today?) I saw someone asking that if SEO wasn't important, why did Google invent it....