blog post seo

Tips and best practices on how to optimise your blog posts for gaining more traffic through search engines.

A long time ago you could game the search visibility by adding meta keywords and other meta tags to your site. This resulted in using non-relevant keywords in meta tags to gain more visits through searches. In years to come, the search engines became more sophisticated and started to be more vigilant about gaming search results. And in time, the meta tags lost their significance in search...

You know what's the most important part of your blog post SEO? It's easy. The blog post itself. Anything else is decoration and bonus. The content is where you must put most of your effort, if you want your blog posts to show up in searches. Firstly, I must start this with a disclaimer. The other day (or was it today?) I saw someone asking that if SEO wasn't important, why did Google invent it....

Optimising your blog posts for people optimises them for search engines. When your users are happy, the search engines are happy too. One thing, that is increasingly important for your readers, is how fast they can reach your blog posts. Slow loading times will turn readers away and keep them from coming back. And that will also hurt the search ranking of your blog posts. As a matter of a fact,...

While I'm not a huge fan of the overvisualised web, it's hard to deny the need for using images within your blog posts. Which is why you may already be stuffing your blog posts with photos, screenshots and other images. However, there are many considerations why images can be a troublesome way to convey your message, especially when it comes to search engine optimisation. People are lazy, busy...

A few years ago links were considered as the most important search ranking factor. Due to many algorithmic changes, that were made after people started to game search engines, the value of links has been diminished. This has lead people being rather cautious about links, in a fear of being penalised. How do links affect your blog post SEO? Can you use them to improve your search ranking? If you...

One of the latest big hits in current search engine optimisation (and advertisement) is utilising long tail keywords. Most recently bloggers have waken up to using long tail keywords in optimising their blog posts for searches. What really are long tail keywords and how to target them? Long tail theory is a widely used theory of the culture and economy shifting from focusing on the relatively...