Meaningful Business School is an eight week program for creatives who want to build businesses with heart, soul and substance.

Building a satisfying business is overwhelming, when you try to do it on your own without support and strategy. You will end up spending years in trial and error. You get yourself involved in projects that feel meaningless and pointless, and taking clients who don't feel right for you.

Meaningful Business School can give you the clarity, support and tools you need to craft a business that supports your lifestyle. This program is more than your usual coaching or course. It's a combination of self-study lessons and trainings, bonus webinars and workshops, private community and support, homework and much more.

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Do you want to create a business that feels right for you? Meaningful Business School helps you to:

  • Define what's important in your business
  • Create a rock solid business foundation
  • Use your creativity to succeed
  • Attract, inspire and delight the right kind of people
  • Effectively market your creativity
  • Establish yourself as an expert
  • Charge what you are worth
  • Increase your sales and profits
  • Clarify your goals, wants and needs
  • Craft products and services which make you feel proud
  • Sell your products effortlessly
  • Grow your visibility

This program is for you, if...

  • You are a small business owner, blogger, infopreneur, craft maker, designer, artist, coach, freelancer or other creative entrepreneur
  • You want to do meaningful things in your life
  • You want to use your skills and knowledge for good
  • You are curious, intrigued and interested in learning new things
  • You believe there's something better in life than 6 figures
  • You understand that you don't have to do everything yourself
  • You are ready to let go of perfection
  • You aren't restrained by narrow niches
  • You are independent
  • You want to keep growing

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What will you get?

Meaningful Business School offers you the means to create your own business that looks and feels like you. There are no one-size-fits-all formulas, silver bullets or guaranteed results, and success requires your own activity and lots of patience. The course part of the program is divided to six core modules, delivered as videos, audio, worksheets, homework, checklists, quizzes and more. With one payment you will have lifetime access to the core modules and trainings, course materials, exclusive bonus webinars, and free updates. Learn at your own pace!

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Community and support

While the modules and trainings are built for independent studying, you aren't alone. Joining the program you don't only get the course materials, but also the guidance and support of other creatives like you.

Lesson Comments

Under each lesson you are welcomed to ask questions, leave comments, answer questions, share your own experiences, and get responses from other students and me.

Private community

Join me in building a private community of likeminded creatives. In the community* you can chat, post content and comments, and more.

Webinars and workshops

On top of the program content, you will gain access to exclusive bonus webinars and workshops, built around your and other students' questions and concerns.

Email support

If you have any questions, technical issues or challenges, don't hesitate to contact. I will personally respond within 2 weekdays.

* The community does NOT require using Facebook!

The Core Curriculum

On top of these six core modules, you will gain access to related homework, worksheets, checklists, quizzes and more, plus additional trainings. Please see the curriculum to make sure this course is right for you.

01 Build solid business foundation

A thriving, meaningful business is built on a solid foundation. However, there's no simple, ready-made cookiecutter blueprint you can follow towards success (and anyone who says so is lying). Every business owner and every business is unique and has different, unique needs. The most important strategic guideline of your meaningful business is a business plan. It describes the future of your business, but also what's going on with it right now. This module helps you to plan and understand your one of a kind business, creating a business plan, identify your customers and target groups, research your competition, and discover how to set meaningful business goals.

After you have completed this module, you'll have tools and skills to build a rock solid foundation for your meaningful creative business. You know why your business exists. You have started to creating your own business plan, which you will keep filling and complementing through the following modules.

02 Find the right people

There's nothing better than finding the right audience, fans, followers and customers. One customer who gets your value is much more valuable than five who just want you to make them something cheap and fast. This module is all about the people. You will understand who you want to attract, inspire, engage and delight, and how to do it. You'll learn all about target groups, ideal clients and customer research.

By the end of this module you know the people you are targeting. You have created a profile of a person who will buy your products and services, and know how to use it going forward.

03 Deliver fabulous products and services

You can use your creativity to craft products and services that deserve enthusiastic fans. In this module you'll learn how to find out what people want, and how to help them want what you offer. You will learn how to figure out the most effective pricing for your products and services, plus how to create Minimum Viable Products and Minimum Lovable Products.

In the end of this module, you’ll know how to create, price, package and position products and services to be bought by people who want them. Additionally you have crafted ideas for products and services that fit your meaningful business.

04 Market mindfully

Marketing is much more than advertisement and selling. Often creative types shying away from marketing for no good reason, only because they think it's not for them. In this module you will get to the bottom of what is marketing and why you need it. You'll learn about such things as marketing mix, A/B testing, inbound marketing, branding, ROI, SEO, MVP and MDP, call to action (CTA), sales funnels and more.

By the end of this module you'll recognise and comprehend marketing terminology and basic methods, and know how to make marketing effortless and less time-consuming. You won't be scared about marketing, and will understand its importance as a definitive part of your creative process and meaningful business.

05 Brand purposefully

As the popular line goes, branding is much more than just your logo. Let's take a deeper look into standing out from the crowd, establishing yourself as an authority and expert in your field, and understanding how great branding combines the visuals and the content. You will learn about logos, brand colours, fonts, using images and photos, wording and messages, values and missions, and much more.

This module helps you to institute a strong memorable brand that sets you apart from your competition. You will be able to DIY your branding, and tell your brand designer and strategist exactly what you need.

06 Craft content that connects

Content that connects is the key in a meaningful business. It's known to build trust, amplify visibility and increase sales. In this module you'll develop your own actionable content strategy to connect with your audience, woo new fans and collaborators, and boost your authority and sales. You will learn how, why, when and how frequently to use newsletters, blogging, and social media.

In the completion of this module you have a plan, ideas and means for communicating your value to the world and connecting with people. You have also generated meaningful content ideas that fit your business.

Additional training included in Meaningful Business School curriculum

On top of the six core modules, you'll also get these special trainings to develop your business skills. The trainings will become available starting in March 2020.

My Meaningful Business Idea

Do you struggle with finding a business idea that feels like you? As someone who has tried, failed and finally succeeded with figuring out what sort of business works for me, I will guide you through business idea creation and choosing the right business for you. Whether you have too many ideas or not enough, this training will help you define and clarify your own business idea.

(VALUE $199) Included for FREE

Lovely Websites

Get tips on creating an impactful website you can feel proud of from a long term web designer and developer. This course explains you how to build a website that converts and still looks like you. Create perfect landing pages (without expensive plugins and services), structure your site, and learn what's really important in web design.

(VALUE $199) Included for FREE

Easy SEO

Optimise your website for search engines to gain more free traffic and new customers. Understand how keywords, sitemaps, meta tags and other optimisations gives your site more search visibility. This training guides you through easy search engine optimisation.

(VALUE $299) Included for FREE

Social Media Untangled

These days social media can feel just too much. There's lots of noise, spam, misinformation, trolls and worse. Make social media work for you, instead of you working for social media. Learn how to strategise your social media content, set your priorities and feel less overwhelmed with social media.

(VALUE $299) Included for FREE

Simple Sales Funnels

A sales funnel is series of steps designed to guide a person to go from being aware of a product or service to making a buying decision. This training gives you tour around sales funnels, what they are and how they work. You will learn how to allure the right people, and get them to buy your services and products.

(VALUE $299) Included for FREE

Hello, I'm Mervi.

Mervi Eskelinen - Artist, Nerd, Creative Business Wizard

I'm an artist, total nerd, sorcerer, expert at marketing, doodler, designer, developer, consultant and coach.

I've been self-employed, involved in a couple of startups, experienced failures and burnouts and successes, built my business, and worked closely with other business owners for over 10 years. Throughout those years I have learned how working with something that doesn't mean anything to you is pointless and leads to failures. In order to succeed, your business needs to feel meaningful for you.

I'm dedicated to help you to succeed with your creative business, while having time to dream and enjoy all the aspects of life.

Learn how to market and grow the meaningful business of your dreams.

Enroll now

Frequently Asked Questions

When does the course start and finish?
The course will start in February 2020. You can choose your own pace with this online course. It's up to you to decide when you start and when you finish. I recommend giving about 5 hours per week to the content and homework. If you cannot dedicate this much time every week, you can always put the course on pause and return later.

Why would I enroll now, before the lessons are available?
When the course starts, the price will go up to $797. If you register before the launch date you will save a whopping $500! After the launch, you can still get the course for the regular price. Additionally you gain immediate access to personal support and get to start building a community of likeminded creatives.

How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course and included materials for as long as you like and the course is available – across any and all devices you own. That means free updates!

Can multiple users use one login?
No, each user must enroll separately. If I see password sharing, your account will be locked.

How is the course structured?
The course consists of 6 core modules, each containing videos and other materials. The modules include practices, tasks, worksheets or other actionable work. Additionally you will get special trainings to help you learn important business skills. I recommend following the course structure and doing all the practices. You will have lifetime access to all the content and any future updates.

How does this course work? Do I need special equipment?
This course consists of videos, audio, downloadable (and printable) materials and online quizzes. You will need a computer, a smartphone or a tablet with Internet connection, plus optional headphones. The course is self-paced, which means you can choose to view the videos, do the practices and take the quizzes at the times that are the most convenient for you. You have lifetime, non-limited access. Everything is online, so no travel is required.

Is there a payment plan available?
Yes, there are payment plans available. Choose between one time payment and very flexible monthly payment plans.

What is your refund policy?
If you are unhappy, contact me as soon as possible within the first 30 days after the initial purchase, and I will give you a full refund. No questions asked.

More questions?

Contact me, I'd love to help!

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9 PAYMENTS

$97/month

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