SEO

All about search engine optimisation. Where to put your keywords, what are meta tags and how links affect SEO.

This is a true story. A person, using a specialised platform for creating a course website was asking a question about adding keywords to the site. They weren't finding a place for their keywords. Apparently they were looking for some sort of a keywords field and since it wasn't there, they were confused. Naturally, they were worried about their search engine optimisation. I get where they come...

Google keeps tweaking their search and algorithms, and lately it has been causing a lot of grief. I've been having some difficulties of finding what I have been searching. I've seen pages not indexed for myriad reasons. I've been frustrated with Google Search Console notifying me about issues that don't really exist. Today, I received a notification from Google Search Console about a new...

SEO is an acronym for Search Engine Optimisation. It simply means indicating the search engines that the pages of your website are worth being shown in the result pages (SERP). In addition to optimising the pages of your website to appear in search results, there are also strategies and techniques that are used to improve the chance people will click the links and stay on the website after...

Getting your website and blog posts to rank higher in search engines may seem like a taunting task. You have been breathing and sweating search engine optimisation. You have installed a SEO plugin to your site, researched and inserted (long tail) keywords all over the place, and done some magic spells to get more search visibility. And yet, something is lacking. You have muddied your purpose and...

When a person makes a search they use certain keywords and phrases to find what they want. In case your content doesn't include those keywords or their close variations, it most definitely won't every show up in that search results page. You can write your content without doing any research and hope for the best. This approach works when you don't care that much if your content is found through...

After you have written a great blog post and hit publish, you hope your great text to reach search engines as soon as possible. But the search bots don't always crawl your site as often as you wish. Especially if your blog updates sporadically or has a small readership, your fine blog post may end up ignored by search engines for days. Good news is, you can tell the search engines to crawl your...