Marketing

Making inbound and content marketing, marketing mix, ROI, MVPs and much more simple and easy for a creative business owner.

Emotions, making you cry, laugh, feel sick, smile, frown, scream, chuckle and more. Every day you go through a shitload of them. You feel happy, angry, disgusted, amused, frightened, awed, embarrassed, sad, surprised, interested, proud, and more in such a pace it seems like a miracle you have time for anything else in life. Many people like to think they make decisions and choices based on logic...

Have you ever been wondering why some people can sell pretty much anything? They aren't necessarily the best at their field, the smartest, the most charismatic, the most skilful or knowledgeable, or other ways that great. But somehow they just can influence people and make them want everything they offer. It seems like magic. Well, it's not exactly magic. The best way to get people to buy...

By now, you have probably heard about the idea of defining your ideal client. It's a common exercise for identifying your customer base, for better marketing. Understanding who you are targeting, what are their needs and why they would buy your products or services is important. It gives you an image of what sort of visuals, colours and language to use in your branding. It helps you to build...

For a creative person like you, marketing often seems bothersome, boring, and stressful. It's easy to think that marketing is just for very sleazy and salesy people. That you are better than that, an artist who doesn't bother with such mundanities. I get it. That's how I used to think. I created art and designs, and didn't think marketing could have anything to do with creativity. Recently I've...

While I wasn't blogging, I also wasn't emailing my list. The last email I had sent in May, trying to dust up the stale list. It wasn't stale because of my subscribers. It was stale because it wasn't working for me. As with my blog, I had driven myself into a corner. After reading all the advice on how you should give more value and information and more this and that, I was trying to write emails...

Entering your local grocery store you might not think about it. As you walk through the store, you are actually walking through a life sized and physical sales funnel. Here in Finland, the first thing in a store are usually the fruits and vegetables or the bakery. Fruits and veggies are colourful, fresh, juicy, inviting. The bakery hits you with a delicious scent. You didn't go to buy that...