Brands & Presences

All about branding and online presences.

Everyone has a brand. Even if you don't actively brand yourself, others do it constantly. The ideas, values and labels others give to you, as well as the image they have of you and your business can have a great effect in your blog traffic, sales, getting clients or getting a job, and more. Branding, in its essence, is communication. Communicating your value and motivations helps you with...

For the creative types, like you and me, using stock photos on your branding, social media and website can feel shameful. I mean, you are creative, so why won't you create your own photos and other images? Sure, if you have a wast collection of photos and other images that fit your brand, or have the time and energy to create them for each blog post, social media update and branding, that's...

Publishing manifestos isn't just for politicians or awful and violent people radicalised at online forums. Anyone can write their own manifesto. I highly recommend it for those who wish to define their personal brand or build a creative business. A manifesto is at the same time a statement and a call to action. It can provoke change, and create movements. It influences and motivates. The word...

Personal branding is a subject which provokes strong emotions in many people. Some think personal branding is something sleazy and somehow below them. They tell others they don't have a personal brand or they wouldn't do personal branding. However, they don't understand that even saying such things is part of their personal brand. Everyone has a personal brand, everyone does personal branding....

Did you know that Google alone processes now over 40,000 search queries on average every second? That is over 3.5 billion searches per day. Your audience and clients and fans and customers are online, looking for entertainment, information, products and services. Having a strong and clear online presence is what you need to reach the right people. A defined online presence is imperative for...

Your brand has a logo, a beautiful colour palette, fonts, photos, tagline, social media images, and then some. It is honed to perfection, all pieces in the place. Yet still, it's not quite standing out. Something is missing. You try to look into other brands, to find out what it is that yours is lacking. Is it the outpouring excitement of that artist and Internet entrepreneur? Is it the...