Slow Business Incubator is an eight week program for entrepreneurs who want to nurture their businesses without the pointless hustle.

Building a satisfying business is overwhelming, when you try to do it on your own without a good strategy. You find yourself taking clients who don't feel right for you. You hustle and bustle trying to get the satisfaction that never comes.

Slow Business Incubator is here to give you the clarity, support and tools you need to craft a business that supports your lifestyle. This program is more than your usual course. It's a combination of self-study lessons and trainings, bonus webinars and workshops, exclusive community and personal support, homework and real business building.

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Do you want to create a business that feels right for you? This program helps you to:

  • Define what's important in your business
  • Create a rock solid business foundation
  • Succeed without pointless hustle
  • Attract, inspire and delight the right kind of people
  • Effectively market your business
  • Establish yourself as an expert
  • Charge what you are worth
  • Increase your sales and profits
  • Clarify your goals, wants and needs
  • Craft products and services which make you feel proud
  • Sell your products effortlessly
  • Grow your visibility

This program is for you, if...

  • You are a small business owner, blogger, infopreneur, craft maker, designer, artist, coach, freelancer or other creative entrepreneur
  • You want to do meaningful things in your life
  • You want to use your skills and knowledge for good
  • You are curious, intrigued and interested in learning new things
  • You believe there's something better in life than 6 figures
  • You understand that you don't have to do everything yourself
  • You are ready to let go of perfection
  • You aren't restrained by narrow niches
  • You are independent
  • You wish to slow down in your life and business

Enroll now

What will you get?

Slow Business Incubator offers you the means to nurture your own slow business that looks and feels like you. There are no one-size-fits-all formulas, silver bullets or guaranteed results, and success requires your own activity and lots of patience. The course part of the program is divided to six core modules, delivered as videos, audio, worksheets, homework, checklists, quizzes and more. With one payment you will have access to the core modules and trainings, course materials, exclusive bonus webinars, and free updates through the course lifetime. Learn at your own pace!

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Community and support

While the modules and trainings are built for independent studying, you aren't alone. Joining the program you don't only get the course materials, but also the guidance and support of other creatives like you.

Lesson Comments

Under each lesson you are welcomed to ask questions, leave comments, answer questions, share your own experiences, and get responses from other students and me.

Exclusive community

Join me in building an exclusive community of likeminded creatives. In the community you can chat, post content and comments, and more.

The community does NOT require using Facebook! Yay!

Webinars and workshops

On top of the program content, you will gain access to exclusive bonus webinars and workshops, built around your and other students' questions and concerns.

Email support

If you have any questions, technical issues or challenges, don't hesitate to contact. I will personally respond within 2 business days.

The Core Curriculum

On top of these six core modules, you will gain access to related homework, worksheets, checklists, quizzes and more, plus additional trainings. Please see the curriculum to make sure this course is right for you.

01 Create solid business foundation

Building and nurturing a real business is more than setting up a website or email marketing funnels. A thriving, slow business is built on a solid foundation. However, there's no simple, ready-made cookiecutter blueprint you can follow towards success (and anyone who says so is trying to make a fool of you). Every business owner and every business is unique and has different, unique needs. The most important strategic guideline of your meaningful business is a business plan. It describes the future of your business, but also what's going on with it right now.

This module helps you to plan and understand your one of a kind business, create a business plan, identify your customers and target groups, research your competition, and discover how to set meaningful business goals.

After you have completed this module, you'll have tools and skills to build a rock solid foundation for your slow business. You know why your business exists. You have started to creating your own business plan, which you will keep filling and complementing through the following modules.

02 Market mindfully

Marketing is much more than advertisement and selling. Often creative types shy away from marketing for no good reason, only because they think it's not for them. However, marketing is an important part of business building, and it can be quite creative. Marketing is the whole process of crafting and bringing products and services to people.

In this module you will get to the bottom of what is marketing and why you need it. You'll learn about such things as marketing mix, A/B testing, inbound marketing, target groups, branding, ROI, SEO, MVP, MMP and MDP, call to action (CTA), sales funnels and more.

By the end of this module you'll recognise and comprehend marketing terminology and basic methods, and know how to make marketing effortless and less time-consuming. You won't be scared or repulsed about marketing, and will understand its importance as a definitive part of your creative process and meaningful business.

03 Find the right people

There's nothing better than finding the right audience, fans, followers and customers. One customer who understands your value is much more valuable than five who just want you to make them something cheap and fast. But how can you find and attract that right person?

This module is all about the people. You will learn who you want to attract, inspire, engage and delight, and how to do it. You'll get in the know all about target groups, ideal clients and customer research.

By the end of this module you know the people you are targeting. You have created a profile of a person who will buy your products and services, and know how to use it going forward.

04 Deliver fabulous products and services

Business means making money with producing or buying and selling products and services. Sometimes it can be difficult to figure out which products will actually sell. You can use your creativity to craft products and services that deserve enthusiastic fans.

In this module you'll learn how to find out what people want, and how to help them want what you offer. You will learn how to figure out the most effective pricing for your products and services, plus how to get your products out in the market faster.

In the end of this module, you’ll know how to create, price, package and position products and services to be bought by people who want them. Additionally you have crafted ideas for products and services that fit your meaningful business.

05 Brand purposefully

As the popular line goes, branding is much more than just your logo. Let's take a deeper look into standing out from the crowd, establishing yourself as an authority and expert in your field, and understanding how great branding combines the visuals and the content.

With this module, you will learn about logos, brand colours, fonts, using images and photos, wording and messages, values and missions. You will find out what a brand actually is and how branding helps you to reach the right people.

This module helps you to institute a strong memorable brand that sets you apart from your competition. You are able to DIY your branding, or tell your brand designer and strategist exactly what you need.

06 Evaluate and evolve

The best businesses change and evolve in time. Understanding which metrics and which feedback is actually valuable and how to analyse risks and opportunities are an important parts of business. How does your MVP evolve to MMP and MDP? When is it time for a rebranding? Are tough times a sign that you should quit?

In this module you will dive into the world of analytics, evaluations and growing your business sustainably. You'll learn how to read analytics and feedback, and how to use them to improve your business and brand.

After concluding this module, you can be more flexible in your business. You understand how and when to level your business up and when to simplify, plus you know how to prepare for and get over difficulties and failures.

Hello, I'm Mervi.

Mervi Eskelinen - Artist, Nerd, Slow Business Wizard

I'm an illustrator, total nerd, sorcerer, expert at marketing, doodler, designer, developer, consultant and coach.

I've been self-employed, involved in a couple of startups, had my share of failures and burnouts and successes, built my business, and worked closely with other business owners for over 10 years. Throughout those years I have learned how working with something that doesn't mean anything to you is pointless and leads to failing. In order to thrive, your business needs to feel meaningful for you.

I'm dedicated to help you to succeed with your creative business, while having time to dream and enjoy all the aspects of life.

Learn how to market and grow the slow business of your dreams.

Enroll now

Frequently Asked Questions

When does the course start and finish?
The course will start in spring 2021. You can choose your own pace with this online course. It's up to you to decide when you start and when you finish. I recommend giving about 5 hours per week to the content and homework. If you cannot dedicate this much time every week, you can always put the course on pause and return later.

Why would I enroll now, before the lessons are available?
Besides making sure the course will be released faster, you will get some pretty valuable extras. Additionally you gain immediate access to personal support and get to start building an exclusive community of likeminded creatives.

How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course and included materials for as long as you like and as long as the course is available – across any and all devices you own. That means free updates and revisiting the course as often as you need!

Can multiple users use one login?
No, each user must enroll separately. If I see password sharing, your account will be locked.

How is the course structured?
The course consists of 6 core modules, each containing videos and other materials. The modules include practices, tasks, worksheets or other actionable work. Additionally you will get special trainings to help you learn important business skills, plus bonus webinars and workshops. I recommend following the course structure and doing all the practices. You will have lifetime access to all the content and any future updates.

How does this course work? Do I need special equipment?
This course consists of videos, audio, downloadable (and printable) materials and online quizzes. You will need a computer, a smartphone or a tablet with Internet connection, plus optional headphones. The course is self-paced, which means you can choose to view the videos, do the practices and take the quizzes at the times that are the most convenient for you. You have non-limited access as long as the course is available. Everything is online, so no travel is required.

Is there a payment plan available?
Yes, there is a payment plan available. Choose between one time payment and very flexible monthly payment plan.

What is your refund policy?
If you are unhappy, contact me as soon as possible within the first 30 days after the initial purchase, and I will give you a full refund. No questions asked. You will lose access to all the course materials and special trainings, the community, any future updates, as well as the bonus webinars and workshops.

More questions?

Contact me, I'd love to help!

Coming soon!

The course goes live in spring 2021.

Do you want to know when the course becomes available?

Join my email list!