This week the recently relaunched Shared Spaces series digs into how to attract ideal clients, define buyer profiles and make sure you are working with the right customers. All links open in the same window, as they should. The Secret Weapon Salespeople Use to Get in Front of the Right Buyers by Lauren Hintz Before identifying potential buyers, you need to define who are those buyers you can...

Us Finns are great at suppressing our feelings. The Finnish "sisu", the stoic determination and resilience is highly regarded here. Falling apart, having a breakdown, being happy and loving, crying or expressing other "big" feelings is considered weak. However, feelings and emotions are there for many good reasons, and recognising them is very important. Your feelings aren't wrong nor they should...

Now, look at that! Shared Spaces is back, after a few months of hiatus. And from now on, on Tuesdays (at least that's the plan). In case you are curious where Spaces went for all that time, do read my Observations of content, quality and life online. But before that, let's take a look at some interesting articles I've found all around the web. This week Shared Spaces plunges into small indie...

I'm a highly strung person. I'm easily scared and have a hard time of getting to sleep. Relaxing is difficult for me. Which is part of the reason I started this series. To learn myself how to slow down, relax, de-stress, and deal with my depression and anxiety. Today I will talk about little methods that even me, a wound up person, has found useful for relaxing. First, it's important to note...

After you have written a great blog post and hit publish, you hope your great text to reach search engines as soon as possible. But the search bots don't always crawl your site as often as you wish. Especially if your blog updates sporadically or has a small readership, your fine blog post may end up ignored by search engines for days. Good news is, you can tell the search engines to crawl your...

You are stretching yourself thin. Saying no isn't easy for you, and you get bad conscious when you can't accommodate the wishes of other people. You feel you are getting walked over constantly. Your clients (or your boss) keep expecting you do everything and a whole lot more. For the same price. Or maybe you keep doing something you have decided not to do, just one more time. And then another one...

"I don't like marketing." Not the first, and probably not the last time I heard a business owner say this. This is due to many reasons. One of the reasons is a common misconception, thinking that marketing is just selling. Yes, selling is marketing. But marketing is not selling. Marketing isn't even promotion, though promotion is marketing. Marketing is a much bigger process. Let's start with a...

When you have spent lots of time, effort and money in building a certain kind of a life, career and business, starting over feels like the craziest thing to do. Did the time, effort and money you spent go in vain? Is it pointless to start over, especially if you aren't that young anymore? Does it seem like you failed, weren't good enough? Starting anew is scary and it can be lots of work. It may...

All is quiet and still. The past is looking at you in the light of the stars. It doesn't judge, it observes. What does it see? Does it see peace, does it see love, does it see connection? Or does it see the war and the hatred? This world of ours, so tiny and new. And life, just invented a second ago. Too fast, you let it rush through in your hunger for power. Too fast, without stopping to look...

This year I've been mainly struggling. With my work, with my life, with everything. I was stretching myself very thin. It all came down in November, when I found my breaking point. I had lost my way, trying to be everything to everyone. I was all over the place, doing stuff I didn't want to do just because I felt I had to. I was trying not to upset people, I thought I had certain obligations. I...

The first thought on your mind is I'm talking about you. Not a group of people, not an unspecified person. You, specifically. Who else would I be talking about? Your mistake is understandable. You, specifically and personally, are taking it personally. Your mind works that way. It's built to be selfish, to believe everything is about you. If you want to stop making this mistake, believing that...

I've been struggling with my work for a long while now. Web design and development has been in my life for 18 years or so, first as a hobby and soon at work. I even got a degree in digital media, because it felt like the thing to do. Before that, I studied computer science for a while. Yeah, a pretty clear path, don't you think? During these years something has happened. I have found myself less...

One thing is painfully clear. The technology has made information easy to access, and easy to create. This has led to incredible amount of lies being spread around. If an orange guy yells it loud enough, everyone will be sure to hear it. If someone wants you to believe a woman is crooked, all they need to do is to write a couple of articles and spread them around social media. The amount of...

A long time ago you could game the search visibility by adding meta keywords and other meta tags to your site. This resulted in using non-relevant keywords in meta tags to gain more visits through searches. In years to come, the search engines became more sophisticated and started to be more vigilant about gaming search results. And in time, the meta tags lost their significance in search...

You can do many things to gain more likes, comments and followers on Instagram. You can indulge in follow-unfollow-scams, which isn't quite smart and may get you reported and blocked as a spammer. You can try liking for likes, but it's not very effective. You can try leaving comments to other people's posts, but forget about leaving generic and thoughtless ones. I have a simple recipe for more...

Not that long ago, when social media was still considered as a very new and unknown thing, businesses were scared about it. As I interviewed representatives of big companies for my thesis about social media in b2b marketing, it was a recurring theme. They didn't know what to do, they didn't want to be the first ones to test things, they didn't want to share the business secrets, they didn't want...

Presence is existence, appearance, attendance, being there, showing up. Presence is attitude, charisma, behaviour, aura, conduct, personality, attraction. The word presence comes from Latin for being at hand. In short, having an online presence means existing on the Internet. An online presence is how and where you can be found on the web. It's your online representation, where you exist....

I've tried many methods during all these years. Some of them have been more successful than others, some have failed terribly. Fighting comment spam could easily become a full time job. I had been using Mollom for quite a while, and been somewhat happy with it. It wasn't perfect, but it mostly did what it should. Mostly. Then something changed. I still don't know what went wrong, but the service...

Use short paragraphs. Add lists and subtitles. Bold your important points. Make your blog posts skimmable. You've heard all these tips on how to improve your blog posts. Now you may be wondering if your blog posts are really improved, or if people are just jumping in and out without really reading them. To really improve your blogging, I have a question for you. I'm not saying those tips are...

The members of my email list have been teased about an upcoming email course for a while now. Today, I'm launching the course. Here's hoping everything goes well. So how and why I created this free email course? I've had a couple of different incentives for joining my email list. I hope people stick around for the content of my emails, but I know sometimes you have to give a little extra to...