How many people see my posts on Facebook?

Jun 02, 2014 · 2 min read

How many people see my posts on Facebook? -- the tasselflower blog

On Friday I wrote about Facebook advertising and boosting posts. It reminded me of the subject on how many people actually see your or your page's posts on Facebook. You might think everyone who are your friends, followers or who like your page see the posts and choose to ignore them. But no, this is not the case.

Only a handful of the full amount of your friends, followers or people liking your page see your posts when they are first submitted. Of course if you choose to target your post then even less people will see them. For Facebook pages it's usually around 10% of the people liking the page. More the post gains engagement the more people will see it. Shares and comments are the best for the visibility, but likes help too.

When you engage with posts by a certain person or page you will start to see more of the posts by this person or page. If you feel you keep missing the updates by someone or some page, it is because you haven't engaged with their profile/page or their updates before. Similarly if you feel you see updates by someone or some page all the time, it's because you have been engaging with them or their updates (a lot) before. The more you engage, the more you will see.

Facebook doesn't seem to discriminate much on who engages with a post. Thus if you yourself comment a post you made it is more likely to gain more attention amongst your friends too. Have you noticed how sometimes no-one seems to notice your update until you comment on it yourself? Well, they didn't probably see it before.

As a post is first submitted it is shown to very limited group of your friends, followers or people liking your page. When some of those people engage with the post it is shown to more of your friends, followers or people liking your page. When more of those people engage with it the post it's again shown to more people. When you submit the next post those people who have previously engaged with your posts will now be more likely to see it and so forth. This may happen in a little delay, sometimes people will see your post tomorrow or hours after it was posted.

Sharing something on Facebook doesn't mean all your friends, followers or people liking your page will see it immediately. It means there's a chance some of the friends, followers or people liking your page will see it. And if they are interested, then more will see it, most likely a little bit later.

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