Marketing basics: You are your brand

Sep 20, 2012 · 1 min read

Rainy Mid-Night Snack

This is a basics of marketing series aimed for small businesses and self employed individuals. Please comment below, share this and ask your friends to join in as well!

Your personal brand is a big part of your small business. As a matter of fact you are the face of your business. Thus it's important to start your business' branding process with yourself.

It's good when your clients and other interest group members identify your business to you as a person. It will make your business more human and more likable. It will make them more likely to try and help you as far as they can: Promoting your business and buying your products or services.

Include the You into your business. [Tweet this] Use your own face and name as a part of your business. Tell the people coming to your business' website who is behind it all. Tell them about yourself as a person, before getting too deeply into your business mission or even what your products are like.

Photo by Michael Gil under Creative Commons license.

Suomeksi (In Finnish): 

Henkilökohtainen brändisi on iso osa pientä yritystäsi. Itse asiassa olet yrityksesi kasvot. Siksi on tärkeää, että aloitat toimintasi brändäyksen juurikin sinusta itsestäsi. On hyvä juttu, jos asiakkaasi ja muut sidosryhmiesi edustajat näkevät yrityksesi osana sinua. Se tekee yrityksestäsi enemmän inhimillisen ja miellyttävämmän. Se saa myös heidät todennäköisemmin auttamaan sinua. Sisällytä itsesi toimintaasi. Käytä kuvaasi ja nimeäsi yrityksesi osana. Kerro yrityksesi saitille tuleville kuka sen kaiken takana on. Kerro itsestäsi henkilönä ennen liiketoimintasi tavoitteiden tai edes tuotteiden yksityiskohtien kuvaamista.

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