By now, you have probably heard about the idea of defining your ideal client. It's a common exercise for identifying your customer base, for better marketing. Understanding who you are targeting, what are their needs and why they would buy your products or services is important. It gives you an image of what sort of visuals, colours and language to use in your branding. It helps you to build...

I've been sitting on this post for a while. It is a difficult subject for me. I'm afraid of sounding whiny, but also that this may be taken the wrong way. Perhaps someone I wasn't even thinking about here will take this personally. Maybe I will end up losing followers on some social media site. Maybe people will quit reading my blog. Or someone will decide against working with me, making some...

Publishing manifestos isn't just for politicians or awful and violent people radicalised at online forums. Everyone can write their own manifesto. I highly recommend it for those who wish to define their personal brand or build a creative business. A manifesto is at the same time a statement and a call to action. It can provoke change, and create movements. It influences and motivates. The word...

For a creative person like you, marketing often seems bothersome, boring, and stressful. It's easy to think that marketing is just for very sleazy and salesy people. That you are better than that, an artist who doesn't bother with such mundanities. I get it. That's how I used to think. I created art and designs, and didn't think marketing could have anything to do with creativity. Recently I've...

Personal branding is a subject which provokes strong emotions in many people. Some think personal branding is something sleazy and somehow below them. They tell others they don't have a personal brand or they wouldn't do personal branding. However, they don't understand that even saying such things is part of their personal brand. Everyone has a personal brand, everyone does personal branding....

Lately I've started to feel a bit overwhelmed every time I stumble upon a blog post boasting about how this blogger built a six figures blog or that virtual assistant makes five figures a month. As if those figures really meant anything. Don't get me wrong. Six figures is nice. Seven figures even nicer. You have to pay your rent or mortgage, buy food and clothes, keep the electricity on and so...

At my home, and the first six years at school, I was truly encouraged to creativity. I could access drawing tools, such as coloured pencils and basic watercolours, I had empty notebooks for writing and reading books was a big thing. All that raised me to be an imaginative and creative person, who keeps utilising her imagination throughout adulthood. It may be true that some people are more...

While I wasn't blogging, I also wasn't emailing my list. The last email I had sent in May, trying to dust up the stale list. It wasn't stale because of my subscribers. It was stale because it wasn't working for me. As with my blog, I had driven myself into a corner. After reading all the advice on how you should give more value and information and more this and that, I was trying to write emails...

I always find the "how to start a blog" type articles funny. I mean, don't you just start one? Free WordPress.com or Blogger. Or a self-hosted one, like mine. You publish your first blog post, and there you are, blogging. Then again, it's easy to feel like you cannot publish a post if your blog doesn't look exactly the right way. Or start a podcast without an expensive microphone. Not to mention...

It's been a while. I'm aware of that. Almost a year! There has been breaks before, week or months. But this long? Never. The break started as your usual not-feeling-like-it. I wanted to redesign my site, but either I didn't have the time and motivation or I was out of ideas. Seeing the site reminded me of this, trying to blog reminded me of this. Suddenly it had been a month. Then another, and...

Entering your local grocery store you might not think about it. As you walk through the store, you are actually walking through a life sized and physical sales funnel. Here in Finland, the first thing in a store are usually the fruits and vegetables or the bakery. Fruits and veggies are colourful, fresh, juicy, inviting. The bakery hits you with a delicious scent. You didn't go to buy that...

Since my older posts about getting rid of spam on Instagram and stopping and preventing your account from sending spam are still quite popular, I decided to revisit the subject. Instagram has changed quite a lot between then and now. This includes many changes to the algorithms, which dictate the reach of your images. With all these changes, spam hasn't gone away. As a matter of a fact, spam has...

Did you know that Google alone processes now over 40,000 search queries on average every second? That is over 3.5 billion searches per day. Your audience and clients and fans and customers are online, looking for entertainment, information, products and services. Having a strong and clear online presence is what you need to reach the right people. A defined online presence is imperative for...

One thing is clear. In the online time, being able to stand out, be heard, and influence is valuable. Way more valuable than many want to admit. Whatever you do, you are measured by your ability to influence. Influence is the capability to have an effect in the world, and make people hungry for what you say and do. Influencer marketing thrives. In it, the effort is focused on influential people...

There's something alluring about new beginnings. A new year isn't really anything magical. Yet it feels like something new, something different. Better, even. Starting anew. Resolutions are made. More exercise. Eating healthier. The usual. I'm not into making resolutions, since they have a tendency to get derailed. By myself, or by the circumstances. Something comes up, and then I feel bad about...

You have set up an email list with that service everyone said would be great for you. You created perfect opt-in gifts. You built great looking forms, and alluring landing pages. You wrote a blog post to tell about your new opt-in and shared the living daylights out of it. Then, something awesome happened. People subscribed. Not just one person, not only two. But hundreds of people. However, you...

I have been mulling over leaving Twitter and Facebook, or at least using them much less. The thought on Facebook has been there for a while, because to the service is bringing people's awful sides out and the algorithms are making choices in my behalf. Over at Twitter the things have been getting worse and worse too. While bullies and white supremacists are reigning, the folks in charge of the...

Have you ever tried to follow step-by-step instructions to notice that the steps didn't produce the results you were promised? And when you asked about it, you were told that you just didn't want it enough, or didn't really take every step. It's you, not the instructions. That is quite enough to send to you self blaming and depression, thinking you just should quit right now. If this didn't work...

What if the problem isn't the one you think it is? These past days Twitter has been boiling. Twitter announced that they are testing double length, 280 character long Tweets. In their own words, it was to give us users more characters to express ourselves. The response has been less than enthusiastic. Many call Twitter out for not addressing real issues, like harassment and racism and bot trouble...

You may have noticed these orange buttons on my site, with text "Become a Patron". If you click the button, you are directed to a page where you can choose between something called rewards, and different tiers varying from $1 to $100 (or more) per month. What is this Patreon thing, then? Patron means many things, including a (repeat) client of a store or a hotel. It also means a person who,...