Creating a business plan may seem like overkill, or just really boring, when you are running a small creative business. You think business plans are only for big businesses or flashy startups looking for investors and loans and whatnot. It is true, a business plan is mandatory if you want investors to take interest in your business or when you are planning to approach a bank for a loan. Often,...

Business overwhelm and burnout don't discriminate. You can be a very successful person, as well as someone who barely makes any money with your business. You may be just starting out, or you may have been in business for years. The pressure of succeeding and being perfect, whether it's something you have brought on yourself or it comes from outside, is heavy. The overwhelm and burnout may hit...

Landing pages are often considered to be structured in a specific way, include specific information, look a specific way and even be made with some expensive dedicated tool. In reality, a landing page can look and feel many different ways. In your website traffic analytics you probably find a section called "Landing Pages", which includes... Kind of anything. This may be a bit confusing. You...

Coming up with creative business ideas is easier said than done. Sure, you can always pretty easily come up with all kinds of bogus business ideas, like a Shai-Hulud Wrangler. But when it's a serious business, your ideas run low. You can always look at what other people have done, but blatant copying is hardly a viable option. Whatever those others have done probably won't work for you anyway....

Your website is never ready and done. It requires constant improvements and updates. For your website to be found through search engines, such as Google and Bing, it must evolve. Content needs to be updated and added, links checked and fixed, design freshened up, the code and security kept up to date. A website audit helps you to fix any problems, search engine optimise your site, and improve...

Emotions, making you cry, laugh, feel sick, smile, frown, scream, chuckle and more. Every day you go through a shitload of them. You feel happy, angry, disgusted, amused, frightened, awed, embarrassed, sad, surprised, interested, proud, and more in such a pace it seems like a miracle you have time for anything else in life. Many people like to think they make decisions and choices based on logic...

Google keeps tweaking their search and algorithms, and lately it has been causing a lot of grief. I've been having some difficulties of finding what I have been searching. I've seen pages not indexed for myriad reasons. I've been frustrated with Google Search Console notifying me about issues that don't really exist. Today, I received a notification from Google Search Console about a new...

Have you ever been wondering why some people can sell pretty much anything? They aren't necessarily the best at their field, the smartest, the most charismatic, the most skilful or knowledgeable, or other ways that great. But somehow they just can influence people and make them want everything they offer. It seems like magic. Well, it's not exactly magic. The best way to get people to buy...

For the creative types, like you and me, using stock photos on your branding, social media and website can feel shameful. I mean, you are creative, so why won't you create your own photos and other images? Sure, if you have a wast collection of photos and other images that fit your brand, or have the time and energy to create them for each blog post, social media update and branding, that's...

By now, you have probably heard about the idea of defining your ideal client. It's a common exercise for identifying your customer base, for better marketing. Understanding who you are targeting, what are their needs and why they would buy your products or services is important. It gives you an image of what sort of visuals, colours and language to use in your branding. It helps you to build...

I've been sitting on this post for a while. It is a difficult subject for me. I'm afraid of sounding whiny, but also that this may be taken the wrong way. Perhaps someone I wasn't even thinking about here will take this personally. Maybe I will end up losing followers on some social media site. Maybe people will quit reading my blog. Or someone will decide against working with me, making some...

Publishing manifestos isn't just for politicians or awful and violent people radicalised at online forums. Anyone can write their own manifesto. I highly recommend it for those who wish to define their personal brand or build a creative business. A manifesto is at the same time a statement and a call to action. It can provoke change, and create movements. It influences and motivates. The word...

For a creative person like you, marketing often seems bothersome, boring, and stressful. It's easy to think that marketing is just for very sleazy and salesy people. That you are better than that, an artist who doesn't bother with such mundanities. I get it. That's how I used to think. I created art and designs, and didn't think marketing could have anything to do with creativity. Recently I've...

Personal branding is a subject which provokes strong emotions in many people. Some think personal branding is something sleazy and somehow below them. They tell others they don't have a personal brand or they wouldn't do personal branding. However, they don't understand that even saying such things is part of their personal brand. Everyone has a personal brand, everyone does personal branding....

Lately I've started to feel a bit overwhelmed every time I stumble upon a blog post boasting about how this blogger built a six figures blog or that virtual assistant makes five figures a month. As if those figures really meant anything. Don't get me wrong. Six figures is nice. Seven figures even nicer. You have to pay your rent or mortgage, buy food and clothes, keep the electricity on and so...

At my home, and the first six years at school, I was truly encouraged to creativity. I could access drawing tools, such as coloured pencils and basic watercolours, I had empty notebooks for writing and reading books was a big thing. All that raised me to be an imaginative and creative person, who keeps utilising her imagination throughout adulthood. It may be true that some people are more...

While I wasn't blogging, I also wasn't emailing my list. The last email I had sent in May, trying to dust up the stale list. It wasn't stale because of my subscribers. It was stale because it wasn't working for me. As with my blog, I had driven myself into a corner. After reading all the advice on how you should give more value and information and more this and that, I was trying to write emails...

I always find the "how to start a blog" type articles funny. I mean, don't you just start one? Free WordPress.com or Blogger. Or a self-hosted one, like mine. You publish your first blog post, and there you are, blogging. Then again, it's easy to feel like you cannot publish a post if your blog doesn't look exactly the right way. Or start a podcast without an expensive microphone. Not to mention...

It's been a while. I'm aware of that. Almost a year! There has been breaks before, week or months. But this long? Never. The break started as your usual not-feeling-like-it. I wanted to redesign my site, but either I didn't have the time and motivation or I was out of ideas. Seeing the site reminded me of this, trying to blog reminded me of this. Suddenly it had been a month. Then another, and...

Entering your local grocery store you might not think about it. As you walk through the store, you are actually walking through a life sized and physical sales funnel. Here in Finland, the first thing in a store are usually the fruits and vegetables or the bakery. Fruits and veggies are colourful, fresh, juicy, inviting. The bakery hits you with a delicious scent. You didn't go to buy that...