Hello, I'm Mervi Eskelinen

I'm an artist, total nerd, expert at content marketing, doodler, designer, developer, consultant and coach. I'm dedicated to help you to succeed with your creative business, while having time to dream and enjoy all the aspects of life.

I know how painfully difficult it can be to build your dream business, make it profitable, communicate your value and market your creativity. Especially when you just want to create, and not get involved with all that business and marketing stuff.

Let me be quite honest here. I have failed more, and succeeded less than I'd like to admit. Cubicles have never worked for me and I prefer to be my own boss. Being self-employed isn't exactly a choice for me, as much as necessity.

Luckily, it doesn't have to be so difficult for you. You don't have to struggle and muddle through creating a business and life that feels meaningful for you. I want to help you build the creative business of your dreams.

My origin story

Born early '80s somewhere in rural Finland, at a place called Maaninka, I've always been a dreamer. I've always wanted to do things differently. The conventional and traditional has never suited me. I have too many interests and skills to be a narrow specialist. And I like to be my own boss.

Partially raised by a cat (Misu tried, at least), I learned to dream about faeries and other creatures of the forest.

Throughout my life, in my studies, work and business, I have leaned on my creativity. When I'm not creating things for work, I'm probably crocheting a dreamcatcher or doodling flowers and herbs.

For my 13th birthday, I was given my first computer. It was a used 386, Intel inside, running Windows 3.11. I toyed around it most of my free time. A few years later, during Finnish high-school lukio, I made my first website at GeoCities. After graduating from lukio, I moved to Helsinki, our capital city.

I've been a web designer and developer for almost two decades. At first it was a hobby. Soon, alongside my first mishmash of jobs, I was neck deep in making, tweaking, fixing and updating websites. I built my first blogging content management systems from scratch, thus familiarising myself with databases, coding and design. For a few years I studied computer science before switching to something called verkkoviestintä. Officially it was translated as "New Media Design", but direct translation would be Online Communications. These days they call it Digital Media.

During my studies I became a freelance web designer and developer. The studies consisted of courses in communications, design, development, marketing, production, scriptwriting and audiovisual subjects. I wrote my thesis about utilising social media in business-to-business marketing (in Finnish), and it was graded as excellent. 2010 I was slapped with a degree, Bachelor of Culture and Arts. Since then I have been crafting websites, social media and marketing for various types of customers and, of course, for my own businesses.

In the beginning of 2017 I moved from hands-on design and development to more educational and information based work. Now I consult and coach creatives on boosting their online presences, and building businesses that support their lives and utilising content in marketing.

Through two decades of experience and education, I have grown into a multi-talent of businesses, communication and content marketing. Today, in addition to my degree in digital media, I am a certified marketer. I add business stuffs, branding, web design, social media, search engine optimisation (SEO), user experience management, email lists, content marketing, and personality in a colourful mix. It's kind of like making magic potions.

I'm happy to meet you.

How did you find me? I'm guessing someone told you to stop by, you know me otherwise online, or you stumbled upon my articles somewhere. Either way, it's great that you stopped by. I'm working on making this website both my online hub, as well as a fun, interesting and useful resource for you.

I'm going to assume a few things about you:

You are a small business owner, blogger, infopreneur, craft maker, designer, artist, influencer, coach, freelancer, or knitter. Or everything at once, multitalented. You don't want to just make tons of money, while destroying the nature and yourself in the process. You want your work to have a purpose, to make a change, and to build a better future for everyone. And you want to have time to dream and enjoy all the aspects of life.

You may be struggling with building and marketing a creative business that feels meaningful for you. Perhaps your website, social media, email newsletters, or other parts of your business online don't quite reflect your creative ways. Maybe you are stuck with business plans and finances.

How can I help you?

My goal is to help you to thrive as a creative person who likes to do things differently. Build your dream business, market your creativity, and find a meaningful way to support your lifestyle.

01 The Shop

Workbooks, planners, ebooks and other stuff for building and marketing your creative business. These unconventional products are hand crafted and mousemade by me, and are designed especially for a creative business owner like you.

Visit the shop

02 Courses

Lifetime access programs and monthly subscriptions for creative business owners who want to do it their own way. Courses, workshops and more, that are easy to follow and free of fluff. My approach is something different, and I won't give you one-size-fits-all sort of solutions.

See the courses

03 Private Consulting & Coaching

Let me be your advocate, guide and helping hand with building, refining and boosting your creative business and marketing. I will give you hands on help and tips on fixing issues with your business plan, marketing, website and social media, for improving content and SEO, learning new tricks, and more.

Work with me