Hello there! It's me, Mervi Eskelinen.

I'm an artist and illustrator, total nerd, marketing know-it-all, doodler, web designer & developer and business sorcerer doing my own thing in my own pace.

You may be all over the place or completely stuck, overwhelmed by step-by-step instructions and other people's blueprints that don't fit your situation at all, confused with how to communicate your value and just wanting to slow down and breathe. I'm your tiny sparring partner, helping you to figure things out.

My hit products, Minimalistic Business Plan Template and Simple Business Plan Template, are making creative business planning easy by guiding you through it with short instructional prompts and questions

I'd like to help you to follow your own blueprint.

Flower Power Bicycle illustration by Mervi Emilia Eskelinen

Yes, I make (strange) illustrations!

Inspired by nature, space, fantasy and weird stuff, I create you quirky illustrations, distinct logos and fun patterns. While I'm drawn to simplicity I cannot resist getting a bit unhealthily obsessed with details. The colour palette varies from simple black and white to bold and vivid colours.

The designs I create are in a style you cannot quite find anywhere else. Each design is handmade with care, to fit the use and the need. My goal is to create something beautiful and strange. And always be weird.

(In all honesty, I detest those small headed big feet illustration characters you can see on every single web site these days. Could everyone be done with them already?)

Three ice cream cone (two scoops) line drawing style illustrations by Mervi Emilia Eskelinen

There's also that webcomic...

Sometime around the Spring 2021 I started publishing a webcomic. It's a little four panel black and white semi-autographic comic about the mundanity of life, with a main character who distantly resembles me.

The comic is as dry as my sense of humour, and sometimes a little bit poetic too.

Just one more thing, a four panel webcomic by Mervi Emilia Eskelinen

My origin story

Born early '80s somewhere in rural Finland, I've always been a dreamer. Partially raised by a cat (Misu tried, at least), I learned to dream about faeries and other creatures of the forest.

Mervi as a kid during summer in blue bikini and a straw hat sitting surrounded by grass in front of a red playhouse

The conventional and traditional has never suited me. I have too many interests and skills to be a narrow specialist. And I like to be my own boss.

In early 2000s, for a few years I studied computer science before switching to web communications and design in Metropolia University of Applied Sciences. During my studies I became a freelance web designer and developer. I wrote my thesis about utilising social media in business-to-business marketing, and it was graded as excellent. Eventually I was slapped with a degree, Bachelor of Culture and Arts.

Mervi's sense of snow (a photo of me in a snowy landscape)

I've been self-employed, involved in a couple of startups, had my share of failures and burnouts and successes, made bigger and smaller changes to my business, and worked with other business owners for over 10 years.

Throughout those years I have learned (the hard way) how hustling with something that feels unsatisfying and meaningless leads to failing. Slowing down and finding your own path is the way to go.

Magic wand illustration by Mervi Emilia Eskelinen

Would you like to create something beautiful and strange with me?

Let's do this!

"I enjoyed working with Mervi on a logo and cover photo for my new business, Augment Intelligence. The back and forth creative process was much appreciated and I was very pleased with the work. Mervi is a talented designer and my project was managed efficiently, with excellent results."

"Mervi is deft, fast and insightful. They are both technically skilled and creative, as a designer and marketer. Remarkable amount of know-how in one package - I recommend."

"Mervi is fast, initiative and sharp. They get a modern take on what they do by following time. Working with Mervi is easy and straightforward."

"Mervi has been consulting me comprehensively on web for several years. I can always trust their expertise in technical details, usability and design. Additionally I appreciate Mervi's fast response, wonderful attitude and ability to suggest better ways to do things. I recommend Mervi warmly."