Hello there! I'm happy to meet you.

How did you find me? I'm guessing someone told you it would be a good idea or you stumbled upon my content somewhere. Either way, it's great that you stopped by. I'm working on making this site both my online hub, as well as a fun, interesting and useful resource for you. Welcome to my corner of web.

The times are changing. Technology is making old jobs obsolete. Climate change is looming over everything. And people are starting to understand how we are stuck in building fortunes for the few.

It is time for dreamers like you, wanting to make a living doing what feels meaningful for you.

You are a small business owner, blogger, infopreneur, craft maker, designer, artist, influencer, coach, freelancer, or knitter. Or everything at once, multitalented. You don't want to just make tons of money, while destroying the nature and yourself in the process. You want your work to have a purpose, to make a change, and to build a better future for everyone. And you want to have time to dream and enjoy all the aspects of life.

My origin story

I was born early '80s somewhere in rural Finland, at a place called Maaninka, and partially raised by a cat (Misu tried, at least). While playing often with my own imagination, I learned to dream about faeries and other creatures of the forest.

For my 13th birthday, I was given my first computer. It was a used 386, Intel inside, running Windows 3.11. I toyed around it most of my free time. A few years later, during Finnish high-school lukio, I made my first website at GeoCities. After graduating from lukio, I moved to Helsinki, our capital city. I like to say I'm an urban country girl.

I've been a web designer and developer for almost two decades. At first it was a hobby. Soon, alongside my first mishmash of jobs, I was neck deep in making, tweaking, fixing and updating websites. I built my first blogging content management systems from scratch, thus familiarising myself with databases, coding and design. For a moment I studied computer science before switching to digital media.

During my studies I became a freelance web designer and developer. The studies consisted of courses in design, development, production, scriptwriting and audiovisual studies. I wrote my thesis about utilising social media in business-to-business marketing, and it was graded as excellent. 2010 I was slapped with a degree, Bachelor of Culture and Arts. Since then I have been crafting websites, social media and marketing for various types of customers and, of course, for my own businesses.

I've always been a dreamer. I've always wanted to do things differently. The conventional and traditional has never suited me. I have too many interests and skills to be a narrow specialist.

In the beginning of 2017 I moved from hands-on design and development to more educational and information based work. Now I consult and coach creatives on utilising their online presences, and building businesses that support their lives.

Through two decades of experience and education, I have grown into a multi-talent of online presences and businesses. Today, in addition to my degree in digital media, I am a certified marketer. I add branding, web design, social media, search engine optimisation (SEO), user experience management, email lists, marketing and personality in a colourful mix. It's kind of like making magic potions.