Born early '80s somewhere in rural Finland, at a place called Maaninka, I've always been a dreamer. I've always wanted to do things differently. The conventional and traditional has never suited me. I have too many interests and skills to be a narrow specialist.
Throughout my life, in my studies, work and business, I have leaned on my creativity. When I'm not creating things for work, I'm probably crocheting a dreamcatcher or doodling something.
Why, you must be wondering, is creativity SO important for me?
Creativity is an act of forming something new and valuable. It may be non-physical or abstract like an idea, piece of music or a theory, or concrete like a piece of art, a book or knitted shirt. It requires imagination, ability to make connections and find patterns, and to create solutions.
For me, creativity is self-expression. It gives me a meaning.
My origin story
Partially raised by a cat (Misu tried, at least), I learned to dream about faeries and other creatures of the forest.
For my 13th birthday, I was given my first computer. It was a used 386, Intel inside, running Windows 3.11. I toyed around it most of my free time. A few years later, during Finnish high-school lukio, I made my first website at GeoCities. After graduating from lukio, I moved to Helsinki, our capital city. I like to say I'm an urban country girl.
I've been a web designer and developer for almost two decades. At first it was a hobby. Soon, alongside my first mishmash of jobs, I was neck deep in making, tweaking, fixing and updating websites. I built my first blogging content management systems from scratch, thus familiarising myself with databases, coding and design. For a moment I studied computer science before switching to digital media.
During my studies I became a freelance web designer and developer. The studies consisted of courses in design, development, production, scriptwriting and audiovisual studies. I wrote my thesis about utilising social media in business-to-business marketing, and it was graded as excellent. 2010 I was slapped with a degree, Bachelor of Culture and Arts. Since then I have been crafting websites, social media and marketing for various types of customers and, of course, for my own businesses.
In the beginning of 2017 I moved from hands-on design and development to more educational and information based work. Now I consult and coach creatives on utilising their online presences, and building businesses that support their lives.
Through two decades of experience and education, I have grown into a multi-talent of online presences and businesses. Today, in addition to my degree in digital media, I am a certified marketer. I add branding, web design, social media, search engine optimisation (SEO), user experience management, email lists, marketing and personality in a colourful mix. It's kind of like making magic potions.
I'm happy to meet you.
How did you find me? I'm guessing someone told you to stop by, you know me otherwise online, or you stumbled upon my articles somewhere. Either way, it's great that you stopped by. I'm working on making this website both my online hub, as well as a fun, interesting and useful resource for you.
I'm going to assume a few things about you:
You are a small business owner, blogger, infopreneur, craft maker, designer, artist, influencer, coach, freelancer, or knitter. Or everything at once, multitalented. You don't want to just make tons of money, while destroying the nature and yourself in the process. You want your work to have a purpose, to make a change, and to build a better future for everyone. And you want to have time to dream and enjoy all the aspects of life.
You may be a bit stuck with your creativity, and struggle with building a business and work that feels meaningful for you. On the other hand, perhaps everything is fine in that department, but your website, social media, email newsletters, or other parts of your online presence don't quite reflect it. Maybe you need some creative services with your branding.
I've got you covered.