Hello, I'm Mervi Eskelinen
I'm an artist, total nerd, sorcerer, expert at marketing, doodler, designer, developer, consultant and coach. I'm dedicated to help you to succeed, while having time to dream and enjoy all the aspects of life.
I know how painfully difficult it can be to build your dream business and brand, communicate your value and market your creativity, make it profitable. Especially when you just want to create, and not get involved with all that business and marketing stuff.
I've been self-employed, involved in a couple of startups, had my share of failures and burnouts and successes, made bigger and smaller changes to my business, and worked with other business owners for over 10 years. Throughout those years I have learned (the hard way) how working with something that feels unsatisfying and meaningless leads to failing. In order to succeed, your work needs to feel meaningful to you.
That's why I want to help you to build, market and grow your craft in your own way.
My origin story
Born early '80s somewhere in rural Finland, I've always been a dreamer. I've always liked to do things differently. The conventional and traditional has never suited me. I have too many interests and skills to be a narrow specialist. And I like to be my own boss.
Partially raised by a cat (Misu tried, at least), I learned to dream about faeries and other creatures of the forest.
Throughout my life, in my studies, work and business, I have leaned on my creativity. When I'm not creating things for work, I'm probably crocheting a dreamcatcher or doodling flowers and herbs.
For my 13th birthday, I was given my first computer. It was a used 386, Intel inside, running Windows 3.11. I toyed around it most of my free time. A few years later, during Finnish high-school lukio, I made my first website at GeoCities. After graduating from lukio, I moved to Helsinki, our capital city.
For a few years I studied computer science before switching to digital media. During my studies I became a freelance web designer and developer. I wrote my thesis about utilising social media in business-to-business marketing, and it was graded as excellent. Eventually I was slapped with a degree, Bachelor of Culture and Arts.
In the beginning of 2017, I moved from hands-on design and development to more educational and information based work. Now I consult and coach creatives on building meaningful businesses that support their lives. Additionally I've been a partner or otherwise deeply involved with a couple of startups.
Through two decades of experience and education, I have grown into a multitalented wizard of business and marketing. I add branding, websites, social media, search engine optimisation (SEO), email lists, creativity and personality in a colourful mix. It's kind of like making magic potions.
but more about you!
I'm happy to meet you.
How did you find me? I'm guessing someone suggested you to take a look, you know me elsewhere online, or you found me through a search engine. Either way, it's great that you stopped by. I'm working on making this website both my online hub, as well as a fun, interesting and useful resource for you.
Let me guess...
You are a small business owner, blogger, infopreneur, craft maker, designer, artist, influencer, coach, freelancer, or knitter. Or everything at once, multitalented. You don't want to just make tons of money, while destroying the nature and yourself in the process. You want your work to have a purpose, to make a change, and to build a better future for everyone. And you want to have time to dream and enjoy all the aspects of life.
You may be struggling with building and marketing a creative business that feels meaningful and satisfying for you. Perhaps your website, social media, email newsletters, or other parts of your online business don't quite reflect your creative ways. Maybe you need some support with business planning. Your branding might be all over the place, or you don't know who to target.
let me help you
Are you ready to nurture and market your creativity, and find a meaningful way to support your lifestyle?