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Mervi Eskelinen - Mervi Emilia - Online Business and Lifestyle

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For over a decade I have been working with all kinds of people, who want to be present and visible online. They understand a strategic and strong online presence is the key for success. They also don't waste their time in trying to do everything by themselves, and they know one size doesn't fit all.

You, as well, don't have to muddle through the online parts of your business alone. I'm here helping you to understand and control your online sales funnels, email lists, social media, websites and web stores, marketing and search engine optimisation (SEO).

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Mervi’s Joulu Calendar, Day 10: Looking back ⠀⠀ The end of a year is full of yearly reviews and summaries and best ofs. People make lists of things they did and things that happened during the year. Looking back at the point of moving forward. ⠀⠀ Past is easy to get stuck in. Some think things have to be a certain way because they’ve always been like that. They explain bad behaviour with being old fashioned. Others can’t get over the past, and it affects their mental health. ⠀⠀ Forgetting the past completely is as dangerous as being stuck in it. Philosopher and poet George Santayana famously said: “Those who cannot remember the past are condemned to repeat it.” ⠀⠀ It’s not just about remembering the past, but also understanding it. Not being stuck, but learning from it. Not pretending past doesn’t exist and suppressing it, but knowing it doesn’t have to define you. ⠀⠀ There’s no future without a past. There’s no past without a future. ⠀⠀ Do you dwell in the past or deny it? How does thinking about past make you feel? . . . . . #iambeingpresent #iambuildingpresence #merviemilia #theeverydayproject #postmoreportraits #theartofslowliving #momentsofmine #theslowdowncollective #photosinbetween #theeverygirl #portraitpage #quietthechaos #makeportraits #myunicornlife #folkportraits #mymoments #colorventures #makeportraitsnotwar #postthepeople #portraitsociety #flashesofdelight #littlestoriesofmylife #littlestoriesofmine #girlboss #dontquityourdaydream #joulukalenteri #joulu #liveauthentic #mylifestyle #howyouglow Mervi’s Joulu Calendar, Day 9: Food ⠀⠀ Even if I accomplished nothing else in my life, at least I make some delicious pasta sauce. It may not look much, but it just works. ⠀⠀ I can’t give you a recipe, because it’s different every time. But basically there’s chopped canned tomatoes, garlic, basil, sometimes oregano and salt, chilli pepper, and various other ingredients. Today the variety included black beans, green olives and oatmeal “cream”. ⠀⠀ Usually I cook myself, rather than get food ready made. It’s usually something simple, and fast. No restaurant quality or anything like that. My patience is too short for complicated dinners that take hours to make. ⠀⠀ Now and then I bake too. Lately not much. After a little test run recently (I posted on my stories), I’m now interested in doing some further exploration of crispbread making. ⠀⠀ Do you cook or bake? . . . . . #iambeingpresent #iambuildingpresence #merviemilia #nothingisordinary #theeverydayproject #theartofslowliving #momentsofmine #aquietstyle #theslowdowncollective #lovemylifestyle #photosinbetween #theeverygirl #livethelittlethings #chooselovely #liveunscripted #flashesofdelight #liveauthentic #girlboss #mylifestyle #dontquityourdaydream #mymoments #createyourhappy #mybeautifulmess #ofsimplethings #littlestoriesofmylife #littlestoriesofmine #joulukalenteri #joulu #foodporn #tastemade Mervi’s Joulu Calendar, Day 8: Haircut ⠀⠀ Let’s talk about the pressure and criticism on your appearance. ⠀⠀ That pressure and criticism can come from many directions. Your family, friends, society, media, and so forth. ⠀⠀ After some exposure to such criticism it tends to become internalised. You start to see yourself that same way and believe it’s the truth of you. ⠀⠀ Sometimes people may say things they don’t understand as harmful and hurtful. They say you shouldn’t look so serious. Or angry. Or arrogant. Or mean or sad. They think they are helping you to improve the way you appear. ⠀⠀ But that could be just a way you look. Possibly one of many, but nevertheless it’s part of you. Or they could just be projecting. Seeing something they want to see. Applying their internalised criticism and pressure on you. ⠀⠀ Perhaps, next time you think someone looks [insert something you find negative], take a deep breath and reassess the situation. ⠀⠀ This could be just their face, not necessarily a direct portrait of who they are as a person. Maybe you are applying your own expectations on how a person should look (or behave). Letting people look the way they do, may help you to accept your own appearance. ⠀⠀ Are you content with your appearance? What’s the best thing about it? . . . . . #iambeingpresent #iambuildingpresence #merviemilia #theeverydayproject #postmoreportraits #theartofslowliving #momentsofmine #theslowdowncollective #photosinbetween #theeverygirl #portraitpage #quietthechaos #makeportraits #myunicornlife #folkportraits #mymoments #howyouglow #colorventures #makeportraitsnotwar #postthepeople #portraitsociety #flashesofdelight #littlestoriesofmylife #littlestoriesofmine #slowliving #joulukalenteri #joulu #girlboss #highvibelife #liveauthentic Mervi’s Joulu Calendar, Day 7: Ready or not… ⠀⠀ Yesterday I seem to have scared you off with my deep thoughts about freedom. So today I’ll try something fluffier. ⠀⠀ One thing that’s carried me through life is my imagination. I have imagined people, places, things to happen. I find inspiration from stories I read, hear, see. Most of it is just for me, my own private entertainment. Not to be shared with anyone else. ⠀⠀ For me, being able to imagine, daydream, weave stories, is in importance there right after such basics like food and oxygen. My imagination keeps me going. ⠀⠀ By the way, the imagination stirring headband is from @thebodyshop. ⠀⠀ Do you daydream and imagine about fantastic things? . . . . . #iambeingpresent #iambuildingpresence #merviemilia #theeverydayproject #postmoreportraits #theartofslowliving #momentsofmine #theslowdowncollective #photosinbetween #theeverygirl #portraitpage #quietthechaos #makeportraits #myunicornlife #folkportraits #mymoments #colorventures #makeportraitsnotwar #postthepeople #portraitsociety #littlestoriesofmylife #littlestoriesofmine #slowliving #dontquityourdaydream #myeverydaymagic #nothingisordinary #joulukalenteri #joulu #thebodyshop #flashesofdelight Mervi’s Joulu Calendar, Day 6: Freedom ⠀⠀ Today is Finland’s Independence Day. It’s the date when the Declaration of Independence was adopted by the Finnish parliament. The history of the country’s independency is messy and violent. Unforgivable choices have been made. ⠀⠀ I do acknowledge and observe the date, but don’t celebrate it much. Especially now that nazis are marching here every year, my reasons for celebrating are running thin. They remind me how our independency came with a high price. ⠀⠀ This all made me once again think about freedom. I love and cherish freedom. And I understand freedom isn’t always as free as you’d like to think. Often your freedom comes with a cost. ⠀⠀ Freedom is a jealous god. It keeps you on a leash, and demands sacrifices. It’s beautiful and it’s frightening. It’s full of sadness and filled with happiness. It comes with rights and responsibilities. ⠀⠀ What does freedom mean to you? . . . . . #iambeingpresent #iambuildingpresence #merviemilia #theeverydayproject #theartofslowliving #momentsofmine #theslowdowncollective #photosinbetween #theeverygirl #quietthechaos #myunicornlife #mymoments #howyouglow #colorventures #postthepeople #flashesofdelight #littlestoriesofmylife #littlestoriesofmine #myeverydaymagic #joulukalenteri #joulu #liveauthentic #girlboss #creativelifehappylife #nothingisordinary #thatsdarling #dontquityourdaydream #slowliving #highvibelife #feelfreefeed Mervi’s Joulu Calendar, Day 5: Librarymood ⠀⠀ Say what you want about Finland, but at least we use libraries enthusiastically. Of Nordic countries, we are number one in terms of library usage. In Helsinki alone, there are 730 libraries. ⠀⠀ Today was the opening day of the new @oodihelsinki library in the city centre. While it was raining a mix of wet snow and rain (we call it räntä), people were actually queuing to see this library. ⠀⠀ As a matter of a fact, it’s a bit more than just your regular library. It’s a space to hang around, socialise and have meetings. There are also studio spaces for musicians, photographers and video makers. On top of all that, there are 3D printers and sewing machines available for everyone. Pretty cool. ⠀⠀ I’m sure we’ll be frequenting Oodi in the near future. Perhaps I’ll take and post more photos later on. ⠀⠀ What’s your relationship with libraries? . . . . . #iambeingpresent #iambuildingpresence #merviemilia #theeverydayproject #postmoreportraits #theartofslowliving #momentsofmine #theslowdowncollective #photosinbetween #theeverygirl #portraitpage #quietthechaos #makeportraits #myunicornlife #folkportraits #mymoments #howyouglow #colorventures #makeportraitsnotwar #postthepeople #portraitsociety #flashesofdelight #littlestoriesofmylife #littlestoriesofmine #myeverydaymagic #joulukalenteri #joulu #liveauthentic #mylifestyle #oodihelsinki