Blog by Mervi Emilia

Oct 27

I've tried many methods during all these years. Some of them have been more successful than others, some have failed terribly. Fighting comment spam could easily become a full time job. I had been using Mollom for quite a while, and been somewhat happy with it. It wasn't perfect, but it mostly did what it should. Mostly. Then something changed. I still don't know what went wrong, but the service...

Oct 22

Use short paragraphs. Add lists and subtitles. Bold your important points. Make your blog posts skimmable. You've heard all these tips on how to improve your blog posts. Now you may be wondering if your blog posts are really improved, or if people are just jumping in and out without really reading them. To really improve your blogging, I have a question for you. I'm not saying those tips are...

Oct 20

The members of my email list have been teased about an upcoming email course for a while now. Today, I'm launching the course. Here's hoping everything goes well. So how and why I created this free email course? I've had a couple of different incentives for joining my email list. I hope people stick around for the content of my emails, but I know sometimes you have to give a little extra to...

Oct 15

Be insanely useful! Attend chats, use hashtags, follow more, share more, do this, do that! At this point you are likely to be familiar with all the best practices of how to use social media to gain more followers, more shares, more likes, more conversions, and more everything. Following all the advice has turned out to be exhausting and pointless. Thus today, I will give you three very simple...

Sep 29

With everyone racing to build a huge following and getting tons of likes on Instagram, the quality connections are becoming scarce. Every day someone follows you only to gain a new follower. Every day automated and manual spam comments are made. Every day someone tries to get something from you. Yet every day, my photos get lots of thoughtful comments. Why and how? Since last April, I have been...

Sep 14

After a skipped week of Shared Spaces, and skipping another, I feel like I must tell why. The thing about the series has been that I've collected (usually) five links around one subject, and one of my requirements (mostly) was that the article should be pretty recent. Nice thought, but finding recent quality articles around a subject isn't that easy. No, this is not a complaint. This is not...

Sep 13

You know what's the most important part of your blog post SEO? It's easy. The blog post itself. Anything else is decoration and bonus. The content is where you must put most of your effort, if you want your blog posts to show up in searches. Firstly, I must start this with a disclaimer. The other day (or was it today?) I saw someone asking that if SEO wasn't important, why did Google invent it....

Sep 03

I'm on a mission. My mission is to spread the gospel of showing your personality. While everyone else tells you to be professional and insanely useful, I urge you to be a person and personal. I feel also, that to lecture about using your personality to build your online presence, I must do it myself. Lead by example, and whatnot. For today's post, I was going to dig into some statistics of this...

Sep 01

This week Shared Spaces looks into the current hot thing, virtual reality. VR is not a new thing. I have been a more or less avid user of an oldie version of VR, Second Life, for the past 7 years or so. While SL is getting left behind, everyone is dreaming about new virtual lives. What Virtual Reality Is Good For by Will Oremus Apparently using virtual reality applications for movies and gaming...

Aug 30

Optimising your blog posts for people optimises them for search engines. When your users are happy, the search engines are happy too. One thing, that is increasingly important for your readers, is how fast they can reach your blog posts. Slow loading times will turn readers away and keep them from coming back. And that will also hurt the search ranking of your blog posts. As a matter of a fact,...

Aug 27

What we call social media works in a sneaky way. It makes you think everything is about you. Whether it's someone else's Facebook update or a like to your Instagram photo, you believe it's somehow related to you. It's not. Everyone for themselves. When someone comments your blog post, she does it for herself. When someone shares your content, he is doing it for selfish reasons. It's personal....

Aug 25

Let's keep this one short. Today the series of Shared Spaces is filled with curated content. Uh, yeah. That's what it's filled with every week. But this week's curated content is all about content curation and reading lists. Reading lists are the new mixtapes by Rosie J Spinks An ode to tailored reading lists. In the time of algorithms, how about diving into reading lists created by another...

Aug 23

While I'm not a huge fan of the overvisualised web, it's hard to deny the need for using images within your blog posts. Which is why you may already be stuffing your blog posts with photos, screenshots and other images. However, there are many considerations why images can be a troublesome way to convey your message, especially when it comes to search engine optimisation. People are lazy, busy...

Aug 20

Success! More than anything, that's what you desire. You measure your value as a person, the value of your business and the value of your choices in the terms of success. Sometimes it's about money, sometimes it's about health, sometimes it's about the impact you make. Choices, they must lead to success. Fake it 'til you make it. Not the first time you heard that , is it? Pop that phrase in to...

Aug 17

You spamming fiend! Today Shared Spaces takes a quick look to email newsletters. The articles I have collected talk about things from building the email list and being personal to spam and even why sending an email about the same subject, over and over again actually works. 10 Effective Lead Magnets to Magnify Your Email List by Barry Feldman One of the leading ways to build an email list is to...

Aug 15

A few years ago links were considered as the most important search ranking factor. Due to many algorithmic changes, that were made after people started to game search engines, the value of links has been diminished. This has lead people being rather cautious about links, in a fear of being penalised. How do links affect your blog post SEO? Can you use them to improve your search ranking? If you...

Aug 12

The psychology of colours. In design, colours matter more than you think. The importance of colours in branding. Men's and women’s favourite and least favourite colours. The meaning of colours. You get the drift. If you have a blog or run a business, you have by now read all the articles and seen all those infographics about colour psychology. You know that red conveys excitement, passion, maybe...

Aug 10

This week Shared Spaces dives head first into ecommerce. I've got something brewing with a friend, so articles about this subject are near and dear to me right now. I've collected a handful, which will give you ideas on why, how and where to go with your web store needs. 5 Reasons You Should Start An Ecommerce Business Today by Bill McIntosh As the title says, this article gives five things that...

Aug 08

One of the latest big hits in current search engine optimisation (and advertisement) is utilising long tail keywords. Most recently bloggers have waken up to using long tail keywords in optimising their blog posts for searches. What really are long tail keywords and how to target them? Long tail theory is a widely used theory of the culture and economy shifting from focusing on the relatively...

Jul 30

I took a little blogging break. It wasn't exactly planned, more like it happened. And starting to blog again after a break isn't easy. How am I getting back in blogging shape? To start with blogging again, I recommend checking out my best tips on how to keep on blogging. To follow my own advice, I'm back with my three times a week schedule, I have re-established Shared Spaces series and I've...