Mervi's Notebook

Sometimes I skip a scheduled post on my blog. Or maybe I don't send the weekly email to my list. I may not get on Pinterest and pin my heart out, or I refrain from Tweeting. I even take breaks from running my new Facebook group. I'm a big believer of taking breaks from stuff. Scheduled, preset vacations. Unscheduled, spur-of-the-moment, pauses. Longer time recesses. Short time breathers. There are people who take pride of never taking vacations or always being busy. I call them idiots. Without...

This week Shared Spaces checks into the current state of marketing. I've collected a list of links about overused marketing buzzwords on LinkedIn profiles, improving your e-commerce store with a couple of easy things, optimising Facebook ads, and using the new events calendar for Twitter ads. I also added a link to the problems with marketing degrees and how agencies can fix them. All links open in the same window, as they should. LinkedIn reveals the 10 most overused marketing buzzwords on...

Have you ever been wondering what's the difference between consulting and business coaching services? The terms coaching and consulting are often used interchangeably, and I admit to have been doing this for a short while. However, as I started to reassess and restructure my services, I felt a need to find out what's the difference, if any. As I was researching the difference between these service types, it became clear to me that they aren't as interchangeable as I had previously thought....

Another week, another Shared Spaces. This time we go neck deep into the world of working. These articles include statistics about how by working less you are more likely to earn more, why you should quit if the business is always a struggle, and which skills may save your job in the automated future. All links open in the same window, as they should. If you want to earn more, work less by Mark Johanson Did you know that people who work less are more likely to get a raise than those who...

Are you feeling overwhelmed? You're not the only one. I almost didn't make this Slow Sunday, due to the overwhelm I'm feeling. I thought it would be selfish to write about relaxing, slowing down and de-stressing, when the world around us all is falling apart. Until I saw a post by a friend on Facebook. She pointed out that you must take care of yourself. First because you are a human and your wellbeing matters too. Second because this all is a lot to take and you can't keep resisting if you are...

This week the recently relaunched Shared Spaces series digs into how to attract ideal clients, define buyer profiles and make sure you are working with the right customers. All links open in the same window, as they should. The Secret Weapon Salespeople Use to Get in Front of the Right Buyers by Lauren Hintz Before identifying potential buyers, you need to define who are those buyers you can help (and which ones you can't). To do this you can define buyer profiles of your ideal client. Here's...

Us Finns are great at suppressing our feelings. The Finnish "sisu", the stoic determination and resilience is highly regarded here. Falling apart, having a breakdown, being happy and loving, crying or expressing other "big" feelings is considered weak. However, feelings and emotions are there for many good reasons, and recognising them is very important. Your feelings aren't wrong nor they should be ignored. While a constant turmoil of emotions isn't healthy either, and can increase your...

Now, look at that! Shared Spaces is back, after a few months of hiatus. And from now on, on Tuesdays (at least that's the plan). In case you are curious where Spaces went for all that time, do read my Observations of content, quality and life online. But before that, let's take a look at some interesting articles I've found all around the web. This week Shared Spaces plunges into small indie businesses. This time I've collected links from my Pinterest boards and they are all written by small...

I'm a highly strung person. I'm easily scared and have a hard time of getting to sleep. Relaxing is difficult for me. Which is part of the reason I started this series. To learn myself how to slow down, relax, de-stress, and deal with my depression and anxiety. Today I will talk about little methods that even me, a wound up person, has found useful for relaxing. First, it's important to note that relaxing is different for everyone. We have several ways to relax. No relaxation method is better...

After you have written a great blog post and hit publish, you hope your great text to reach search engines as soon as possible. But the search bots don't always crawl your site as often as you wish. Especially if your blog updates sporadically or has a small readership, your fine blog post may end up ignored by search engines for days. Good news is, you can tell the search engines to crawl your blog posts faster. I need to start with a disclaimer: I always get my blog posts indexed immediately...

You are stretching yourself thin. Saying no isn't easy for you, and you get bad conscious when you can't accommodate the wishes of other people. You feel you are getting walked over constantly. Your clients (or your boss) keep expecting you do everything and a whole lot more. For the same price. Or maybe you keep doing something you have decided not to do, just one more time. And then another one more time. And another. In case any of this sounds familiar to you, you have trouble with drawing...

"I don't like marketing." Not the first, and probably not the last time I heard a business owner say this. This is due to many reasons. One of the reasons is a common misconception, thinking that marketing is selling. Yes, selling is marketing. But marketing is not selling. Marketing isn't even promotion, though promotion is marketing. Marketing is a much bigger process. Let's start with a definition of marketing by AMA (it's a bit complicated, so bare with me): Marketing is the activity, set...