Blog by Mervi Emilia

Feb 13

Sometimes I skip a scheduled post on my blog. Or maybe I don't send the weekly email to my list. I may not get on Pinterest and pin my heart out, or I refrain from Tweeting. I even take breaks from running my new Facebook group. I'm a big believer of taking breaks from stuff. Scheduled, preset vacations. Unscheduled, spur-of-the-moment, pauses. Longer time recesses. Short time breathers. There...

Feb 07

This week Shared Spaces checks into the current state of marketing. I've collected a list of links about overused marketing buzzwords on LinkedIn profiles, improving your e-commerce store with a couple of easy things, optimising Facebook ads, and using the new events calendar for Twitter ads. I also added a link to the problems with marketing degrees and how agencies can fix them. All links open...

Feb 04

Have you ever been wondering what's the difference between consulting and business coaching services? The terms coaching and consulting are often used interchangeably, and I admit to have been doing this for a short while. However, as I started to reassess and restructure my services, I felt a need to find out what's the difference, if any. As I was researching the difference between these...

Feb 01

Another week, another Shared Spaces. This time we go neck deep into the world of working. These articles include statistics about how by working less you are more likely to earn more, why you should quit if the business is always a struggle, and which skills may save your job in the automated future. All links open in the same window, as they should. If you want to earn more, work less by Mark...

Jan 30

Are you feeling overwhelmed? You're not the only one. I almost didn't make this Slow Sunday, due to the overwhelm I'm feeling. I thought it would be selfish to write about relaxing, slowing down and de-stressing, when the world around us all is falling apart. Until I saw a post by a friend on Facebook. She pointed out that you must take care of yourself. First because you are a human and your...

Jan 24

This week the recently relaunched Shared Spaces series digs into how to attract ideal clients, define buyer profiles and make sure you are working with the right customers. All links open in the same window, as they should. The Secret Weapon Salespeople Use to Get in Front of the Right Buyers by Lauren Hintz Before identifying potential buyers, you need to define who are those buyers you can...

Jan 22

Us Finns are great at suppressing our feelings. The Finnish "sisu", the stoic determination and resilience is highly regarded here. Falling apart, having a breakdown, being happy and loving, crying or expressing other "big" feelings is considered weak. However, feelings and emotions are there for many good reasons, and recognising them is very important. Your feelings aren't wrong nor they should...

Jan 17

Now, look at that! Shared Spaces is back, after a few months of hiatus. And from now on, on Tuesdays (at least that's the plan). In case you are curious where Spaces went for all that time, do read my Observations of content, quality and life online. But before that, let's take a look at some interesting articles I've found all around the web. This week Shared Spaces plunges into small indie...

Jan 15

I'm a highly strung person. I'm easily scared and have a hard time of getting to sleep. Relaxing is difficult for me. Which is part of the reason I started this series. To learn myself how to slow down, relax, de-stress, and deal with my depression and anxiety. Today I will talk about little methods that even me, a wound up person, has found useful for relaxing. First, it's important to note...

Jan 12

After you have written a great blog post and hit publish, you hope your great text to reach search engines as soon as possible. But the search bots don't always crawl your site as often as you wish. Especially if your blog updates sporadically or has a small readership, your fine blog post may end up ignored by search engines for days. Good news is, you can tell the search engines to crawl your...

Jan 08

You are stretching yourself thin. Saying no isn't easy for you, and you get bad conscious when you can't accommodate the wishes of other people. You feel you are getting walked over constantly. Your clients (or your boss) keep expecting you do everything and a whole lot more. For the same price. Or maybe you keep doing something you have decided not to do, just one more time. And then another one...

Jan 03

"I don't like marketing." Not the first, and probably not the last time I heard a business owner say this. This is due to many reasons. One of the reasons is a common misconception, thinking that marketing is selling. Yes, selling is marketing. But marketing is not selling. Marketing isn't even promotion, though promotion is marketing. Marketing is a much bigger process. Let's start with a...

Jan 01

When you have spent lots of time, effort and money in building a certain kind of a life, career and business, starting over feels like the craziest thing to do. Did the time, effort and money you spent go in vain? Is it pointless to start over, especially if you aren't that young anymore? Does it seem like you failed, weren't good enough? Starting anew is scary and it can be lots of work. It may...

Dec 24

All is quiet and still. The past is looking at you in the light of the stars. It doesn't judge, it observes. What does it see? Does it see peace, does it see love, does it see connection? Or does it see the war and the hatred? This world of ours, so tiny and new. And life, just invented a second ago. Too fast, you let it rush through in your hunger for power. Too fast, without stopping to look...

Dec 18

This year I've been mainly struggling. With my work, with my life, with everything. I was stretching myself very thin. It all came down in November, when I found my breaking point. I had lost my way, trying to be everything to everyone. I was all over the place, doing stuff I didn't want to do just because I felt I had to. I was trying not to upset people, I thought I had certain obligations. I...

Dec 11

The first thought on your mind is I'm talking about you. Not a group of people, not an unspecified person. You, specifically. Who else would I be talking about? Your mistake is understandable. You, specifically and personally, are taking it personally. Your mind works that way. It's built to be selfish, to believe everything is about you. If you want to stop making this mistake, believing that...

Dec 08

I've been struggling with my work for a long while now. Web design and development has been in my life for 18 years or so, first as a hobby and soon at work. I even got a degree in digital media, because it felt like the thing to do. Before that, I studied computer science for a while. Yeah, a pretty clear path, don't you think? During these years something has happened. I have found myself less...

Nov 09

One thing is painfully clear. The technology has made information easy to access, and easy to create. This has led to incredible amount of lies being spread around. If an orange guy yells it loud enough, everyone will be sure to hear it. If someone wants you to believe a woman is crooked, all they need to do is to write a couple of articles and spread them around social media. The amount of...

Nov 09

A long time ago you could game the search visibility by adding meta keywords and other meta tags to your site. This resulted in using non-relevant keywords in meta tags to gain more visits through searches. In years to come, the search engines became more sophisticated and started to be more vigilant about gaming search results. And in time, the meta tags lost their significance in search...

Nov 06

You can do many things to gain more likes, comments and followers on Instagram. You can indulge in follow-unfollow-scams, which isn't quite smart and may get you reported and blocked as a spammer. You can try liking for likes, but it's not very effective. You can try leaving comments to other people's posts, but forget about leaving generic and thoughtless ones. I have a simple recipe for more...