This week the recently relaunched Shared Spaces series digs into how to attract ideal clients, define buyer profiles and make sure you are working with the right customers. All links open in the same window, as they should.
The Secret Weapon Salespeople Use to Get in Front of the Right Buyers by Lauren Hintz
Before identifying potential buyers, you need to define who are those buyers you can help (and which ones you can't). To do this you can define buyer profiles of your ideal client. Here's a quick HubSpot article about buyer profiles.
How to identify your Ideal Client and optimize your website by Francisco Javier Sanz
Without knowing who you wish to buy your products and services, it's really hard to create an optimal website for your clients. You can attract, convert and close more your ideal clients with a site optimised for them. Read this one about why and how to identify your ideal client before creating your website.
Mapping the customer journey doesn't have to be difficult by Ben Davis
Encouraging customer-led thinking in your business helps with creating products and services your customers actually want to buy. It can be accomplished by understanding the customer journey. This article deals with mapping customer journey and what to do with the resulting journey map.
How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers by Michael Blanding
Finding the first clients is difficult for any new business. Especially difficult it's for those businesses that have to attract both the customers and the services. Most businesses like that start with attracting the services and then go after the customers. Here's a look into how Uber, Airbnb, and Etsy did it.
Up the Ante: How to Improve the Odds of Working With Great Clients by Carrie Dils
Working with clients that are a bad fit for you and your business is nothing but trouble. They cause more harm and stress than what the work is worth. Besides creating buyer profiles, finding your ideal client and mapping the customer journey, there are many other ways to make sure you work with the clients that are a good fit. This is Carrie's take.
Have a great week!
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I'm Mervi Emilia Eskelinen, an artist and online presence strategist from Finland. I coach and consult indie businesses and bloggers to find focus with their branding, marketing and web. I have almost 20 years of experience, a bachelor's degree and some fun certifications in everything about digital media and marketing.