For some reason caring is often seen as a bad thing. Those who appear not to care are considered as cool. People who care keep getting told not to care so much or get scoffed at when they voice or show how much they care. It would be better for them and apparently less scary for the others if they didn't care.
Not caring needs not to be seen as a cool and great thing. It needs to be seen as something a lazy person would do. Not caring, you see, is much easier than caring. It's easier for your heart, it's easier for your mind. Unless of course you are a caring person and have to make an effort not to care.
Often it's clear that people who would rather see others caring less are really afraid of it. They are afraid of the feelings involved in caring. And usually those who say they don't care actually care. Caring is scary stuff. It's messy, it's emotional, it's big and it's warm. Caring makes life worth living, movies worth filming, books worth writing and everything else worth anything.
I care. I care with all my body and mind. I care about people, nature, animals, political stuff, websites, movies, television shows, books, music, moonlight, oceans, leaves of spring and of course myself too. Most of all I care about those close to me. I have now decided not to be afraid of caring and not to be ashamed. Way too many times I have heard I need not to care. Way too many times I have thought I need not to care. Well shucks. I need to care. I want to care. I have been built to care.
So instead of asking why do you care or why do you care so much it's time to ask why don't you care? People who don't care have a tendency of hurting themselves and others. Don't be the asshat who hurts, be the awesome one who cares.
Do you care?
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I'm Mervi Emilia Eskelinen, an artist, and a multi-talent of web visibility and branding from Finland. I help indie businesses, freelancers and bloggers to stand out online. I have 18 years of experience and a formal education in everything about web design and development, branding and online marketing.