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The best newsletters make me feel special

26.07.2012 - 01:19

 Letter

I have subscribed to some email newsletters on various blogs. Usually I have been lured to join these lists by some sort of promise by the author. They promise me free e-books or exclusive content. They promise me something special.

When I unsubscribe, it's because the emails I receive don't deliver the promise. Yes, I got the e-book or the to do -list, but all the following emails only told me when your blog had been updated.

This is what most of these bloggers do with their email campaigns: They use it to inform me when their blog has been updated. I most likely have already liked your page on Facebook, I'm already following you on Twitter and perhaps even subscribed to your blog with a feedreader.

Therefore sending me an email telling you just wrote a new blog post or created a new video feels useless. I don't get anything from it.

The best email newsletters give me something different. They make me feel special, cause I subscribed for the newsletter. I gave you my email address and in return I want something that not everyone gets just by visiting your website.

In order to make me subscribe you need to promise me I will get something else. Something not everyone will get. Something beyond the gift. And then you need to deliver the promise, instead of sending me notices about things I can find out by coming to your site or following you on Twitter.

Photo by 'Playingwithbrushes' under Creative Commons license.

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Mervi's picture

I'm Mervi Emilia Eskelinen, a petite artist and web crafter from Finland. I design brands, make websites and marketing, create art and illustrations, and write. I have 17 years of experience and a formal education in everything about web design and marketing.

5 comments for "The best newsletters make me feel special"

Marta @ I love breakfast's picture

I totally agree. I need to unsubscribe from time to time as well, as some newsletters just waste my time...

Mervi's picture

I know how you feel Marta. Thank you for stopping by!

Of should and the Weekly Wrapup | tasselflower's picture
[...] The best newsletters make me feel special - "I gave you my email address and in return I want something that not everyone gets just by visiting your website." [...]
Things to do with your email newsletter | the tasselflower b's picture
[...] you need to do is to make your list members feel special. You can do this simply by offering exclusive content (like I do). Instead of making the list just [...]
What not to do with your newsletter | the tasselflower blog's picture
[...] newsletters are only echoes of content the author shared somewhere (or everywhere) else. Instead of making the subscribers feel special they just tell how the new post is up on the blog and whatnot. That information most are getting [...]

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