The best newsletters make me feel special

26.07.2012 - 01:19


I have subscribed to some email newsletters on various blogs. Usually I have been lured to join these lists by some sort of promise by the author. They promise me free e-books or exclusive content. They promise me something special.

When I unsubscribe, it's because the emails I receive don't deliver the promise. Yes, I got the e-book or the to do -list, but all the following emails only told me when your blog had been updated.

This is what most of these bloggers do with their email campaigns: They use it to inform me when their blog has been updated. I most likely have already liked your page on Facebook, I'm already following you on Twitter and perhaps even subscribed to your blog with a feedreader.

Therefore sending me an email telling you just wrote a new blog post or created a new video feels useless. I don't get anything from it.

The best email newsletters give me something different. They make me feel special, cause I subscribed for the newsletter. I gave you my email address and in return I want something that not everyone gets just by visiting your website.

In order to make me subscribe you need to promise me I will get something else. Something not everyone will get. Something beyond the gift. And then you need to deliver the promise, instead of sending me notices about things I can find out by coming to your site or following you on Twitter.

Photo by 'Playingwithbrushes' under Creative Commons license.

Art Prints at Society6

Mervi's picture

I am Mervi Emilia, an artist and a web designer. I have been online since 1997 and making websites for 17 years. Besides web stuff, social media and marketing I like cats, movies and tea. Follow me at Twitter, Pinterest, Instagram and LinkedIn. Also like my page at Facebook.

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5 comments for "The best newsletters make me feel special"

Marta @ I love breakfast's picture

I totally agree. I need to unsubscribe from time to time as well, as some newsletters just waste my time...

Mervi's picture

I know how you feel Marta. Thank you for stopping by!

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