Oh no logo

18.02.2012 - 16:03 · 1 min read


I needed a new bag. Something big and sturdy enough to fit my Macbook and other stuff I want to carry around. A bag which doesn't look like it was made for the granny who wants to pretend to be rich. Price around 50 euros.

To my surprise everything matching the requirements was decorated with huge logos. Sports brand logos mostly. Adidas, Puma, Nike, Björn (We Are The) Borg and so forth.

I ended up with one saying Adidas, only because it happened to fit my needs. It came with a nice color and a strap which shouldn't dig deep into my shoulder. Spacious and nifty pockets inside. And the logo.

Usually I try and avoid logos. On my clothing and accessories that is. Gadgets come with logos, I'm used to that, but wearing them isn't my thing at all.

I really don't like to pay to be a living ad space. Actually I think I should be paid if I'm willing to wear a logo of a random brand. If I'm willing to confess I did buy something this company Made In Vietnam.

Silly, I guess. Makes sense to me.

Suomeksi (In Finnish): 

Tarvitsin laukun. Tarpeeksi kestävän ja sellaisen, johon Macbook mahtuisi. Ei mitään mummojen tyyliä. Hintaluokka noin 50 euroa. Kaikissa näytti olevan logoja. Päädyin valitsemaan Adidas-laukun, koska se täytti kriteerini. Se on myös ihan kivan värinen ja sen hihna ei vaikuta siltä, että se porautuisi hartiaani. Ja sitten siinä on se logo. Yleensä välttelen logoja vaatteissani ja sen sellaisissa. En haluaisi olla kävelevä mainostaulu. Oikeastaan minulle pitäisi maksaa, että suostun pukeutumaan jonkun brändin logoon. Hupsua kai se on, mutta mielestäni ihan järkeenkäypää.


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Mervi's picture

I'm Mervi Emilia Eskelinen, an artist and business consultant and coach from Finland. I help indie businesses, freelancers and bloggers to find focus with their branding, marketing and web. I have almost 20 years of experience and a bachelor's degree in everything about digital media and marketing.