Transparency and being personal are the ways in social media. However it doesn't mean you have to share every dirty details of your employees or your medical conditions with everyone.
Being transparent and personal requires also being smart. Thinking it through before posting it. Taking a breathe and deciding whether it's a good idea or not.
I'm Mervi Emilia Eskelinen, an artist, and a multi-talent of web visibility and branding from Finland. I help indie businesses, freelancers and bloggers to stand out online. I have 18 years of experience and a formal education in everything about web design and development, branding and online marketing.