Brands and emotions

23.08.2010 - 02:50 · 1 min read

"Brands are all about emotions. And emotions are all about judgment. Brands are signifiers of our emotional responses, which is why they are so important in the world of commerce."
Donald A. Norman: Emotional Design

bait

1

Find focus and launch your marketing in less than a week!

Get my 5-day email challenge, exclusive weekly tips and strategies, access to the private Facebook community, free ebook, and other gifts.

Mervi's picture

I'm Mervi Emilia Eskelinen, an artist and business consultant and coach from Finland. I help indie businesses, freelancers and bloggers to find focus with their branding, marketing and web. I have almost 20 years of experience and a bachelor's degree in everything about digital media and marketing.