Mervi's Notebook

Planning to have a run? It's raining, best to wait for a better weather. And then it's sunny, but too warm. Best to wait for a cooler weather. Then it's too cold and windy. Best to wait. Really, it's not about the weather as much it's about you not wanting to go for that run. It's okay, just be honest about it. I'm planning to have a run, but I really don't want to do it. It's the same with anything else. The weather is never perfect for it. You'll never have enough money on your bank account...

Sometime in early 2016 I found Teachable. I had been looking into online course creation, and learned this particular platform was quite popular. Teachable is a platform for creating and hosting e-courses. It is different from such services as Skillshare and Udemy in that you can create your own "school". This means your courses aren't sold by Teachable, and you have a lot of control over them. Teachable also doesn't set any requirements for the courses. This means you can create a completely...

SEO is an acronym for Search Engine Optimisation. It simply means indicating the search engines that the pages of your website are worth being shown in the result pages (SERP). In addition to optimising the pages of your website to appear in search results, there are also strategies and techniques that are used to improve the chance people will click the links and stay on the website after clicking the link. Search engines are such systems as Google, Bing and others, which are used for...

Your brand has a logo, a beautiful colour palette, fonts, photos, tagline, social media images, and then some. It is honed to perfection, all pieces in the place. Yet still, it's not quite standing out. Something is missing. You try to look into other brands, to find out what it is that yours is lacking. Is it the outpouring excitement of that artist and Internet entrepreneur? Is it the confident I-know-what-I'm-doing of that social media strategist? Is it the warm, safe, motherly style of that...

For a couple of weeks I had the mother of all the spring flus. In the beginning of it, my temp rose over 39°C/102°F and I'm still couching and sneezing. Obviously during this time I hadn't blogged, my Twitter account had been feeling lonely, things were quiet at my Pinterest, my Facebook page was a ghost town, the people in my Facebook group probably thought I've forgot them completely, and let's not even talk about my email list. After the all too long break, I even found a half written draft...

Getting your website and blog posts to rank higher in search engines may seem like a taunting task. You have been breathing and sweating search engine optimisation. You have installed a SEO plugin to your site, researched and inserted (long tail) keywords all over the place, and done some magic spells to get more search visibility. And yet, something is lacking. You have muddied your purpose and forgot the quality. One of the most important ranking signals search engines look into is the...

When a person makes a search they use certain keywords and phrases to find what they want. In case your content doesn't include those keywords or their close variations, it most definitely won't every show up in that search results page. You can write your content without doing any research and hope for the best. This approach works when you don't care that much if your content is found through search engines or not. When you really want to rock your search engine optimisation, use keyword...

What's really common to the people you probably define as having success online? Those, whose websites get loads of traffic, who sell their services and products better than anyone, and who get quoted constantly. It's not the "habits of successful people". It's not going to sleep by 10 pm, and waking up before dawn. It's not giving up on television or reading only non-fiction. It's not drinking more water or having a certain diet. It's not in wearing the precise kind of clothing or surrounding...

After I had received the payment of a big project I did, I had plans. Some personal purchases. A new iPhone adapter to use with my tripod and to replace the broken part of my selfie stick. Some business acquisitions. Perhaps upgrade my Teachable subscription. I was supposed to save some too, for the unpredictable. But the unpredictable didn't wish to wait for later. About a month ago the owners of our apartment for the past years called. They had decided to sell, we would have 6 months to move...

Anyone who has ever been running a service based business or freelancing knows the pain of pricing. Price, known as one of the four P's in the traditional marketing mix, plays such a huge part in getting your services sold. It's a factor in your marketing, it affects your branding. Therefore a common misconception is the price should be low, lower than the competition, to lure more customers. However, there are many other things that play a huge part in how to price your particular services....

I started to write a post about showing humanity, being authentic, being human. But on the way my emphasis changed. I know that being human comes with the dark sides. Sometimes it's very human to hurt others, to make the person next to you feel awful, to be unkind. It's in the human nature. As it is in human nature to be violent and passionate, it's also in human nature to push the violence and passion away. Feeling less. When you see suffering, your first response is fear and feeling upset. It...

Are you stuck with your blogging? Do you feel your blog posts lack of personality, could use more quality, need a kick? Those who have been blogging a lot may easily find themselves fed up with it. In case you blog traffic isn't impressing, shares aren't happening and comments aren't coming in, you want to become a better blogger. To be honest, even for the best and most successful ones there's always room for improvements. The thing is, you've already read all the advice and all the tips for...